Peterson's

a Nelnet company

The Challenge

Peterson’s, a leader in college test prep, needed a creative and engaging campaign to promote military DSST testing on Air Force bases worldwide.

Although the company had run DSST testing campaigns in the past, their poor performance resulted in little interest from qualified Air Force candidates. These prior campaigns did not successfully convey the messaging that DSST testing allows military members to test out of classes early to speed up the completion of their college degrees.

The Solution

Zen Agency created an eye-catching, informative campaign to be carried across multiple mediums including print and digital. We helped Peterson’s make the idea of DSST testing fun and relatable by utilizing the popular Monopoly game style to create colorful and engaging collateral. These marketing pieces clearly communicated the benefit of early degree completion using the “Get of Class Free” monopoly themed headline.

Peterson's Branding Project Results
Peterson's Branding Project
Peterson's Branding Project
Peterson's Branding Project
Portfolio Style 7

Stay Connected

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Portfolio Style 7

Thank You

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