Are Beacons the Future of Mobile Marketing?

Are Beacons the Future of Mobile Marketing?

According to WebDAM, mobile marketing will generate $400 billion in 2015, compared to $139 billion in 2012. That’s a near-quantum leap, and it’s a prime indicator of where the marketing landscape is headed. The train is about to leave the station, and if you haven’t hopped on by now, you will be left behind. As…

3 Ways to Get More Out of Your Content Marketing

3 Ways to Get More Out of Your Content Marketing

Marketers are starting to understand the importance of great content. According the Content Marketing Institute’s Annual B2B Content Marketing Trends Report, 56% of marketers have increased their budget towards content marketing in the last year. Content marketing is far from a fad—it’s here to stay. Social media, blogs, press releases, podcasts, articles, podcasts, webinars, newsletters,…

How to Flood Your Business With New Customers Using a Local-Mobile Strategy

How to Flood Your Business With New Customers Using a Local-Mobile Strategy

To say that mobile devices have taken over is a dramatic understatement. This truth is boisterously obvious to anyone who pays attention. Go to your local café and you’ll see nothing but a sea of smartphones and tablets, with their owners browsing the web, communicating with their friends, or using it for work. Many business…

5 Principles to Remember when Designing a Responsive Ecommerce Site

5 Principles to Remember when Designing a Responsive Ecommerce Site

Having great web design has never been more important than now. If you want to make a good impression, solidify your brand, and better communicate your message, then using modern, responsive web design is the way to go. And though there are pros and cons to using a responsive site design, it’d be foolish to…

Get Your Story Straight: How to Use Storytelling to Elevate Your Brand and Get More Sales

Get Your Story Straight: How to Use Storytelling to Elevate Your Brand and Get More Sales

There is no better way to connect with someone than to tell a story. A good writer can use a story like a magician’s wand and can stun and mesmerize audiences to great effect. What we’re going to talk about today is an effective way to elevate your brand through the use of powerful storytelling….

5 Things You Need to Know Before Starting Your Digital Marketing Campaign

5 Things You Need to Know Before Starting Your Digital Marketing Campaign

Imagine being dropped into an unknown wilderness in the middle of the night. No visible water or food. There are dangerous, feral animals lurking in the darkness. You, a stranger in a strange land, are powerless and confused. Could you survive? Most likely not. You’d probably die of thirst and starvation, or maybe you’d get…

How to Upload your WordPress eXtended RSS (WXR) file to Your WordPress Site

How to Upload your WordPress eXtended RSS (WXR) file to Your WordPress Site

Below are the quick steps to import your content form one WordPress site to another: Log into to your WordPress Admin Go to Tools>Import Click the “WordPress” link Choose your file. You will then have to map the authors form your file to authors on the site you are importing to. All posts, categories and…

Latest Web Development Trends

2013 was completely brilliant for web design and web development. In recent months, there have been huge strides in this field. According to experts, webmasters will continue to focus on many different web development trends. In this post, we’ve discussed some important trends which will be used this year. Extra Focus on Content Every website…