Why the Lifetime Value of a Customer Is the Most Important Metric You Need to Know

Why the Lifetime Value of a Customer Is the Most Important Metric You Need to Know

Note: This is Part 1 in the “Knowing Your Metrics” series Want to know the difference between a true digital marketer and a pretender? Ask the marketer to pull up some figures. Tell him to show you his treasure trove of data for the campaigns. Tell him to explain his average customer profiles. Tell him…

The Local SEO Checklist: What You Need to Do to Get High Rankings

The Local SEO Checklist: What You Need to Do to Get High Rankings

For some business owners, there is a barrier-to-entry when it comes to their online marketing methods. Traffic has been, and always will be, a big cause for consternation. The process of landing a coveted spot on the first page has often been confusing and unattainable, with a never-ending list of requirements and methods to get…

6 Reasons Why WooCommerce Is One of the Best Shopping Carts for Retailers

6 Reasons Why WooCommerce Is One of the Best Shopping Carts for Retailers

Released in 2011, WooCommerce is an open-source shopping cart WordPress plugin for ecommerce retailers. With over 2.3 million downloads in 3 years, it is one of the most popular and most powerful ecommerce options for online business owners and retailers (both large and small). The WooCommerce plugin is one of the premier shopping cart platforms…