Beyond the Sale: Why Email Marketing Should be an Evergreen Strategy

Beyond the Sale: Why Email Marketing Should be an Evergreen Strategy

The subject line will help to get your emails opened, but the actual content of the email will determine whether or not you will secure a sale. The average person’s inbox will have loads of different emails, and many of them will either sit unopened, be discarded, or get marked as spam. In 2014, sending…

Inbound Marketing Strategy and Why It Matters

Inbound Marketing Strategy and Why It Matters

The World Wide Web has dramatically changed the way we do business. It equips online business owners with the tools they need to focus their marketing dollars on highly targeted customer bases. This is where inbound marketing strategy shines the most. “Marketing is a contest for people’s attention.”- Seth Godin How an Inbound Marketing Strategy…

How to Fix Your Email Subject Lines to Improve Your Open Rates

How to Fix Your Email Subject Lines to Improve Your Open Rates

Email marketing is far from dead. Sure it may have been easier 5-10 years ago. There were fewer regulations, and the average inbox wasn’t a messy swamp flooded with over-the-top marketing messages and borderline spam emails. When you engage in email marketing in 2014, you are vying for your prospects’ attention while other companies and…