5 Ways to Increase the Readership of your Blog Posts

5 Ways to Increase the Readership of your Blog Posts

In 2014, many people aren’t readers. To call a spade a spade: people have shorter attention spans than they had in years past. This is not to say people are dumber necessarily, but the way people absorb information has definitely changed. This means that you have to redesign the way you create and deliver content…

How to Earn Links in 2014

How to Earn Links in 2014

“SEO” has really become a dirty word these days. What with all those black-hat SEO companies getting customers penalized and all… In fact, “SEO” has attracted such a negative stigma that “SEO Moz,” an inbound marketing thought leader, rebranded its company name to just “Moz.” But You Do Need to Do SEO! Now, it’s important…

How to Simplify Your Marketing

How to Simplify Your Marketing

One of the problems in the marketing industry is the obsession with fads, buzzwords, and fluff. Go to some digital marketing blogs and you’ll smacked with unproven and untested theories and ideas that, on the surface, sound great but will not be applicable to your business. The truth is that digital marketing is not a…