The 3rd Deadly Sin of SEO: Poor On-Page Optimization

The 3rd Deadly Sin of SEO: Poor On-Page Optimization

We’re going to deal with one of the most common missteps in SEO: Poor on-page optimization. Done incorrectly, it can totally deflate your optimization efforts. This Deadly Sin is usually comprised of seemingly small mistakes that have big consequences. You’ll find many small business websites that are littered with these mistakes, but that doesn’t mean…

3 Telltale Signs of Bad Copywriting

3 Telltale Signs of Bad Copywriting

Writing copy is tough work—a lot harder than it looks. Crafting copy that enticingly describes your products and offers takes practice and knowledge, which is something that most business owners just don’t have. This is why it is common to see horrific copy, which obviously doesn’t compel people to buy. This is what bad copy…

3 Reasons Why WooTheme’s Sensei Is the Easiest to Use LMS on the Market

3 Reasons Why WooTheme’s Sensei Is the Easiest to Use LMS on the Market

Online learning is the future. That’s clearly evident, as more and more establishments are hauling their schools, courses and lessons to the net. These establishments (whether it’s a large school or university, or a sole, independent teacher) are looking for simple way to create and display their lessons online. The answer that they’re looking for…

5 Easy Tips to Optimize Your Emails for Mobile Devices

5 Easy Tips to Optimize Your Emails for Mobile Devices

The consensus on email marketing is that it still works—really, really well. People still go to their inboxes multiple times per day to look at their new emails, and that is unlikely to change anytime soon. The consensus on mobile marketing is that it’s here to stay. Mobile devices certainly are not going anywhere; in…

Why Today’s Marketing Is Purely Digital, and What That Means for Your Business

Why Today’s Marketing Is Purely Digital, and What That Means for Your Business

In the heyday of printed advertising, businesses would dedicate a large portion of their marketing budgets into channels of uncertainty. There were no guarantees that if they took out an ad from the local newspaper that it would work to bring in new customers. And even if it did work, businesses would not know to…