How to Use Abandoned Cart Emails to Recapture Lost Sales

How to Use Abandoned Cart Emails to Recapture Lost Sales

One of the most underappreciated marketing tools is the abandoned cart email. Abandoned carts are an issue that every E-commerce retailer encounters. Over 70% of shopping carts are abandoned before a purchase is made. Somewhere along the line, prospects lose interest and change their mind. The purpose of the abandoned cart email is to change…

How to Use Local SEO to Rank for Multiple Locations

How to Use Local SEO to Rank for Multiple Locations

Local SEO, all things considered, is a relatively simple form of online marketing. Local SEO is critical because… Consumers tend to include geographical locations in their search queries The location of your business is factored into Google’s algorithm Local businesses are perceived to be better than large corporations Less competition than national SEO We’ve written…

The 3 Steps That Will Drastically Improve Your Store’s Post-Purchase Experience

The 3 Steps That Will Drastically Improve Your Store’s Post-Purchase Experience

Someone just bought your product. You now have a new buyer, which is great, but the question of what to do next pops up. Here’s one thing to know: E-commerce stores that are successful have a great deal of repeat buyers. There are many reasons why someone would return to your store to buy another…