Art of Brand Storytelling Part 3: Ensuring Your Story Has an Audience

Art of Brand Storytelling Part 3: Ensuring Your Story Has an Audience

Note: This is the 3rd part of our Art of Brand Storytelling Series. In the last post, we referenced the classic 1984 Macintosh ad. But, as great as that ad was, it had millions of dollars behind it, and it premiered during the Superbowl, which is one of the most highly watched televised events of…

Art of Brand Storytelling Part 2: How to Construct a Story

Art of Brand Storytelling Part 2: How to Construct a Story

Note: This is part 2 in our Art of Brand Storytelling Series Iconic brands like Apple have long recognized the power of brand storytelling. In 1984, before Apple was “Apple”, the company launched an unconventional, controversial 1 minute tv spot during the 3rd quarter of Superbowl XVIII. It was their first tv ad, and they…

The Art of Brand Storytelling Part 1: Finding Your Story

The Art of Brand Storytelling Part 1: Finding Your Story

Stories have existed, in some form or another, for thousands of years. Stories are told for different reasons, and many of them have different purposes—some stories exist to educate, other stories will entertain. But the best stories have one simple thing in common: they connect to the audience. Stories that connect will have a lasting…