4 Business Lessons from Game of Thrones

4 Business Lessons from Game of Thrones

As the final season of HBO’s Game of Thrones kicks off, fans across the world are clamoring for answers. Although the existence of dragons, wights, and direwolves add to the fantasy of the world, there’s real life lessons Game of Thrones can teach you about doing business. Here are 4 Business Lessons from Game of…

E-Commerce Experts’ Thoughts on the Instagram Checkout Feature

E-Commerce Experts’ Thoughts on the Instagram Checkout Feature

Facebook is at it again, innovating the social media landscape … this time with its uber-popular platform, Instagram. In a recent press release, the company unveiled the new Instagram Checkout feature, an e-commerce extension of the app. Since it’s currently in beta with only 25 companies, not much is known about it, and businesses should…

Why You Need a WooCommerce Store

Why You Need a WooCommerce Store

According to a study published by the U.S. Census Bureau’s Department of Commerce, total e-commerce sales in the United States were estimated at $513.6 billion in 2018, a 14.2% increase from 2017. This data has been on an upward trend since 2009. Future projections globally cement e-commerce as the primary shopping method. Now, more than…

4 Tactics Marketing Automation Companies Use to Improve ROI

4 Tactics Marketing Automation Companies Use to Improve ROI

The most exciting part of doing business in this day in age is how much technology is available. This elevates the potential of what you can do with your marketing since it opens up a world of opportunities. While technology won’t be the magic button that will fix all of your problems, it helps accelerate…

YouTube Video SEO – How to Rank Well In Google

YouTube Video SEO – How to Rank Well In Google

YouTube is severely under-utilized by small businesses. When people think of local SEO, they think of the traditional methods like backlinks, page rank, onsite optimization, etc. (all of which are very important). But somewhere along the way, YouTube video SEO gets ignored. Don’t make that mistake. If you’ve never thought about using YouTube video SEO…

5 Rules for Responding to Negative Reviews

5 Rules for Responding to Negative Reviews

There’s nothing worse than receiving a negative review when you own an eCommerce store. This is because, as humans, we’re not naturally built to accept criticism, and we will do anything to avoid negative feedback. Here’s the thing: if your store is online long enough, you WILL experience at least one negative review at some…

The 3 Tenets of Lead Generation: How You Can Produce Sales On-Demand

The 3 Tenets of Lead Generation: How You Can Produce Sales On-Demand

Sales are the lifeblood of any business. Without a steady stream of sales, you don’t have revenue. And without revenue, you don’t have a thriving business. In today’s post, we’re going to look at the three tenets of lead generation, and how you can use them to exponentially grow your business. Tenet 1: You Must…