Why Call Tracking Is Critical for Local Businesses


Let’s say you’re a business that’s running different online and marketing channels like SEO, PPC, email marketing and direct mail. You notice a remarkable uptick in sales, but you’re not precisely sure where they are coming from, as you’re using a variety of different marketing methods. If many of your leads contact you via the…

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How to Increase Email Sales Through Lead Nurturing


[intense_image imageid=”5589″ alt=” Increase Email Sales Through Lead Nurturing” title=” Increase Email Sales Through Lead Nurturing” /] Look at your inbox right now. Are the marketing emails in your inbox sales-only? How often do you receive marketing emails that are not trying to sell you something? You probably don’t even remember the last time a marketing email…

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WooCommerce Maintenance Tips to Refine Your Ecommerce Store


[intense_image imageid=”5551″ alt=”WooCommerce Maintenance Tips” title=”WooCommerce Maintenance Tips” /] WooCommerce is one of the best ecommerce platforms available, and it’s largely due to the fact that the team at WooThemes is effective at keeping the plugin functional with timely updates and technical adjustments. The flip side to that is that you’ll have to be up-to-date…

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Essential Technical SEO Tips for Your Business Blog


[intense_image imageid=”4646″ alt=”SEO Tips” title=”SEO Tips” /] One of the most versatile marketing tools that you have available is your blog. It’s great for building your brand and growing an audience, but people don’t really realize how it can build traffic to your website. When running a website, organic traffic is one of your best…

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How to Incorporate Ecommerce Sales into Your B2B Operation

b2b marketing

[intense_image imageid=”5564″ alt=”Ecommerce Sales into Your B2B Operation” title=”Ecommerce Sales into Your B2B Operation” /] B2B companies will reach $12 trillion in total revenue by 2020; in 2012, the number was only $5.5 trillion. That’s a steep increase. There are many factors that are causing this, but one of the main reasons is because of…

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How to Gain Your First Ecommerce Sales with Google Shopping


[intense_image imageid=”5558″ alt=”Ecommerce Sales with Google Shopping” title=”Ecommerce Sales with Google Shopping” /] One of the most important things you need when you open an ecommerce store is traffic. Without traffic, you will have very few sales—even if you have a fantastic product or you’re in a stellar niche. In fact, this is why many…

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How to Truly Track the Effectiveness of Your Social Media Strategy


[intense_image imageid=”5555″ alt=”Zen Design Firm Social Media Strategy” title=”Social Media Strategy” /] So, you’re working heavily on social media. You have tons of likes, follows, and shares. But you’re just unsure of what it all means. You don’t really know how much revenue is exactly being generated. This is a very common problem, and it’s…

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