5 Incredibly Easy Ways to Optimize Your Online Store

5 Incredibly Easy Ways to Optimize Your Online Store

In the grind of running an online retail operation, many small details get ignored. But often enough, these small details can make or break your online store. With this in mind, it’s time to stop overlooking the small things, because they can have a pretty bug effect on your success. This post lists a few…

4 Responsive Web Design Mistakes That You Want to Avoid

4 Responsive Web Design Mistakes That You Want to Avoid

As responsive design becomes more popular, more businesses have migrated to it—for good reason. It offers the best user experience and accessibility, and users have started to expect responsive websites when they’re surfing the web. Businesses have started to overhaul their web presence with brand new responsive websites, which is great, but some have poorly…

How to Successfully Leverage Online Marketing for Your Print Campaign

How to Successfully Leverage Online Marketing for Your Print Campaign

As technology becomes more advanced, more businesses are hopping on the Digital Marketing Locomotive; which, really, is not a bad thing. The 20th century was obviously dominated by traditional advertising methods, like print and radio; now we have marketing machines like Facebook and Youtube that have taken over. 10-15 years ago, the concept of digital…

The 3rd Deadly Sin of SEO: Poor On-Page Optimization

The 3rd Deadly Sin of SEO: Poor On-Page Optimization

We’re going to deal with one of the most common missteps in SEO: Poor on-page optimization. Done incorrectly, it can totally deflate your optimization efforts. This Deadly Sin is usually comprised of seemingly small mistakes that have big consequences. You’ll find many small business websites that are littered with these mistakes, but that doesn’t mean…

3 Telltale Signs of Bad Copywriting

3 Telltale Signs of Bad Copywriting

Writing copy is tough work—a lot harder than it looks. Crafting copy that enticingly describes your products and offers takes practice and knowledge, which is something that most business owners just don’t have. This is why it is common to see horrific copy, which obviously doesn’t compel people to buy. This is what bad copy…

3 Reasons Why WooTheme’s Sensei Is the Easiest to Use LMS on the Market

3 Reasons Why WooTheme’s Sensei Is the Easiest to Use LMS on the Market

Online learning is the future. That’s clearly evident, as more and more establishments are hauling their schools, courses and lessons to the net. These establishments (whether it’s a large school or university, or a sole, independent teacher) are looking for simple way to create and display their lessons online. The answer that they’re looking for…

5 Easy Tips to Optimize Your Emails for Mobile Devices

5 Easy Tips to Optimize Your Emails for Mobile Devices

The consensus on email marketing is that it still works—really, really well. People still go to their inboxes multiple times per day to look at their new emails, and that is unlikely to change anytime soon. The consensus on mobile marketing is that it’s here to stay. Mobile devices certainly are not going anywhere; in…

Why Today’s Marketing Is Purely Digital, and What That Means for Your Business

Why Today’s Marketing Is Purely Digital, and What That Means for Your Business

In the heyday of printed advertising, businesses would dedicate a large portion of their marketing budgets into channels of uncertainty. There were no guarantees that if they took out an ad from the local newspaper that it would work to bring in new customers. And even if it did work, businesses would not know to…

3 Things to Consider Before You Get Serious About Content Marketing

3 Things to Consider Before You Get Serious About Content Marketing

If you’ve read our blog, we have long recommended that you get serious about your content marketing strategy. In 2015, it’s even more important than ever. You have to assume that your competition is starting to see the light, and that they are planning on ramping up their content campaigns. Reason being, content is probably…

Why You Shouldn’t Obsess Over Vanity Metrics

Why You Shouldn’t Obsess Over Vanity Metrics

What’s the most common, and probably most important, attribute in digital marketing? What’s the one ubiquitous element that can make or break your success? It is data. If your company is deep into a digital marketing campaign, then you know that data is everywhere, at every turn, and you would know that the way you…