Recent Blog Posts on Website Design and Development, Internet Marketing, Branding and Digital Strategies.

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wordpress-tutorial

How to Upload your WordPress eXtended RSS (WXR) file to Your WordPress Site

Below are the quick steps to import your content form one WordPress site to another: Log into to your WordPress Admin Go to Tools>Import Click the “WordPress” link Choose your file. You will then have to map the authors form your file to authors on the site you are importing to. All posts, categories and…

Latest Web Development Trends

Latest Web Development Trends

2013 was completely brilliant for web design and development. In recent months, there have been huge strides in this field. According to experts, webmasters will continue to focus on many different web development trends. In this post, we’ve discussed some important trends which will be used this year. Extra Focus on Content Every website developer…

content-marketing

How Can Small Businesses Use Content to Help Their SEO?

Content is more important to search engine optimization than ever before.  Google has publicly stated this over and over again.  Algorithm updates such as Fresh, Panda, and Penguin have made content not just important for your website to rank well, but essential. No matter what type of website or business you own/run, regularly updating the…

long-tail

SEO – Long Tail Keyword Basics

Whether you’re a pro or just beginning to grasp the basics of search engine optimization, it’s imperative to understand keywords and exactly how they work. Long tail, short tail, no tail (?) and so on. SEO buzzwords are enough to make your head spin, but alas, Zen Agency is here to clear up your keyword…

Interior-design-website-design

How to Decide if You Need a Responsive Design

In The Pros & Cons of Responsive Web Design, we discussed some of the benefits and potential disadvantages of responsive web design, ultimately concluding that you probably should have a responsive website design.  Today, we’ll talk in more detail about some of the considerations that factor into deciding whether you need a responsive website.  The…

Why It is Essential for Your Small Business to Get on Google+ Now

Why It is Essential for Your Small Business to Get on Google+ Now

Google claims it already has 170 million people active on its social network, Google+.  There may be 200 million or more already signed up for the service, which began in the summer of 2011.  Google+ is by far the fastest growing social network, and Google’s aim is to take down Facebook. Whether that happens or…

mobile-websites

The Pros & Cons of Responsive Website Design

Tablet PCs, smartphones, desktops, and laptops – oh my!  Mobile devices are becoming more popular than ever, and with each passing year, they are used more frequently than desktop and laptop PCs to browse the internet. But, did you know that each device has its own quirks about web design?  You can’t design a single…

slide1image-300x208

How to Tell if Your Web Design Needs a Facelift

Believe it or not, your website’s design does have a noticeable impact on the impression you make on others. We’ve likened your web design to a physical storefront design in the past. How about something more personal? When you go to work, you do your best to make yourself presentable to others, don’t you? You…

web-marketing

Checklist For Beginners on SEO

SEO has always played a major role in the marketing strategies of small businesses that are into social media or online marketing. Considering the significant effects of the internet and the social networking media, small business SEO is becoming more and more influential in providing more progress for the businesses by increasing its exposure. With…

SEO:  How do Search Engines Work?

SEO: How do Search Engines Work?

Believe it or not, there is a method to the madness of calculating search engine rankings.  Unfortunately, no one knows it in specific because Google keeps its algorithm top secret – so secret that most of its employees don’t even know how it works. Actually, the algorithm is so complex that no human mind could…

5 Tips for Effective Web Marketing

5 Tips for Effective Web Marketing

Tips for Effective Web Marketing Web marketing, internet marketing, search engine optimization, SEO, search engine marketing – all these terms mean very similar things.  However, what you may or may not know is how web marketing works. To be truthful, most SEO companies will tell you increasing your rankings in the search engines is not all that difficult –…