4 Dynamic Tips to Boost the SEO of Your WordPress Site

4 Dynamic Tips to Boost the SEO of Your WordPress Site

WordPress sites are more SEO-friendly than sites on other platforms. Matt Cutts said it himself. But that doesn’t mean that WordPress is a ready-to-use, “out of the box” SEO solution. WordPress, though an extremely easy to use CMS, cannot be used on autopilot. You will still have to do some onsite optimization to really start…

How to Build a Long-Lasting Local Link Building Strategy

How to Build a Long-Lasting Local Link Building Strategy

It is no secret that the best way to dominate your competitors is through local SEO. Often enough, the most relevant, targeted customers can be gained through a local search campaign. It is also no secret that backlinks are still a powerful ranking factor, even in 2014. But some backlinks are better than others. Getting…

The Three Types of Posts That Will Keep Your Social Media Followers Engaged and Ready to Buy

The Three Types of Posts That Will Keep Your Social Media Followers Engaged and Ready to Buy

Don’t believe the hype: Social media is not a set-it-and-forget-it marketing strategy. Like any other strategy it requires a precise understanding of your goals and how you’re going to accomplish them. It also requires you to test your methods to see what’s working and what isn’t, so that you can optimize your campaign for success….

The Don’t-Do Checklist: 5 Marketing Ideas That You Should Never Implement

The Don’t-Do Checklist: 5 Marketing Ideas That You Should Never Implement

The web is overpopulated with poor marketing ideas and advice. Every day a new blog with questionable advice sprouts up like a bad root in the soil. For the non-savvy business owner, it’s hard to distinguish what is good and what isn’t. This is dangerous, as it can be the difference between blowing a marketing…

Three Reasons Why WooCommerce Is Better Than Shopify

Three Reasons Why WooCommerce Is Better Than Shopify

There are a lot of things to worry about when you’re running an online store. Some of these things have a larger impact than others. The platform from which you run your store is highly important. The eCommerce platform that you use can either limit your success or make your efforts easier. Over the past…

The Four Keys to Having a High-Performing Google+ Local Page

The Four Keys to Having a High-Performing Google+ Local Page

The importance of reaching Google’s 1st page becomes more apparent. 59% of consumers use Google monthly to find a local business. If you are not actively trying to climb to the 1st page, then you are neglecting a major piece in the digital marketing puzzle. The truth is that you should have been improving your…

How to Write a Captivating White Paper

How to Write a Captivating White Paper

Writing compelling content is not the easiest thing to do. An above-average content piece is descriptive, informative, and compelling. A mediocre piece of content will be littered with throwaway sentences and paragraphs, will be dull from beginning to end, and will be plagued with half-baked research and misunderstood concepts. If you’re a small business ,…

Why Schema Markup Data Is the Future, and How You Can Capitalize on It

Why Schema Markup Data Is the Future, and How You Can Capitalize on It

In the race for search engine superiority, webmasters are constantly looking for ways to one-up the competition. Usually, when marketers think of SEO, they think of nailing the top spot in the SERPS—in their mind, nothing else matters. Often, business owners will follow their lead. And while absolutely nothing is wrong with pursuing as many…