Recent Blog Posts on Website Design and Development, Internet Marketing, Branding and Digital Strategies.

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youtube video seo

YouTube Video SEO – How to Rank Well In Google

YouTube is severely under-utilized by small businesses. When people think of local SEO, they think of the traditional methods like backlinks, page rank, onsite optimization, etc. (all of which are very important). But somewhere along the way, YouTube video SEO gets ignored. Don’t make that mistake. If you’ve never thought about using YouTube video SEO…

lead-generation

The 3 Tenets of Lead Generation: How You Can Produce Sales On-Demand

Sales are the lifeblood of any business. Without a steady stream of sales, you don’t have revenue. And without revenue, you don’t have a thriving business. In today’s post, we’re going to look at the three tenets of lead generation, and how you can use them to exponentially grow your business. Tenet 1: You Must…

Zen Agency | A Digital Agency

Zen Agency is Now a Sharpspring Silver Partner!

Zen Agency has earned the Sharpspring Silver Partner Certification from Sharpspring, a leading marketing automation platform. Why Does Marketing Automation Matter? The marketing automation tools provided by Zen Agency as a Sharpspring Silver Partner allows you to deliver the right message to the right leads. Track your content, who is seeing it, and craft an…

law-firm-marketing

How to Create a Successful Law Firm Marketing Funnel

If you were to go back 20 years, you would see that law firm marketing was starkly different than it is today. You would see more billboards, late-night infomercials, neighborhood flyers, and newspaper ads. These days, we have websites, SEO, pay-per-click ads, and social media marketing. The options available to lawyers today give them countless…

content-marketing-strategy

What Is Content Marketing? How You Can Get Started Today

Almost every successful website has one thing in common: Great content. You can have an extremely beautiful website with all the bells and whistles, but if you don’t have content, your web presence is woefully incomplete. You must learn how to start content marketing the proper way. There are no shortcuts: You need good content.…

Zen Agency

5 Steps for Creating a Successful Marketing Strategy

  Many businesses jump straight into marketing without a plan. This is a big mistake. Going into battle without a strategy will leave you with a poorly spent marketing budget and lackluster results. Often enough, the difference between companies who dominate the marketplace and companies who fail to get off the ground is simple: A…

the-5-step-cheat-sheet-for-using-youtube-for-your-local-business

The 5 Step Cheat-Sheet for Using Youtube for Your Local Business

If I were to ask you, “what’s the #1 search engine?”, you would automatically say, “Google”, and you’d be right. But what if I were to ask you to state the #2 search engine? Some would say Bing or Yahoo, but the truth is that Youtube is the second largest search engine in the world.…

call-tracking

Why Call Tracking Is Critical for Local Businesses

Let’s say you’re a business that’s running different online and marketing channels like SEO, PPC, email marketing and direct mail. You notice a remarkable uptick in sales, but you’re not precisely sure where they are coming from, as you’re using a variety of different marketing methods. If many of your leads contact you via the…

lead-nurturing

How to Increase Email Sales Through Lead Nurturing

Look at your inbox right now. Are the marketing emails in your inbox sales-only? How often do you receive marketing emails that are not trying to sell you something? You probably don’t even remember the last time a marketing email arrived at your inbox without trying to sell you something. This is because marketers are…

seo-advice

6 Essential Technical SEO Tips for Your Business Blog

One of the most versatile marketing tools that you have available is your blog, especially if you follow our essential SEO Tips. It’s great for building your brand and growing an audience, but people don’t really realize how it can build traffic to your website. When running a website, organic traffic is one of your…

woocommerce-maintenance-tips

WooCommerce Maintenance Tips to Refine Your Ecommerce Store

WooCommerce is one of the best e-commerce platforms available, and it’s largely due to the fact that the team at WooThemes is effective at keeping the plugin functional with timely updates and technical adjustments. The flip side to that is that you’ll have to be up-to-date with what’s going on with the platform. Maintenance will…

b2b marketing

How to Incorporate eCommerce Sales into Your B2B Operation

B2B companies will reach $12 trillion in total revenue by 2020; in 2012, the number was only $5.5 trillion. That’s a steep increase. There are many factors that are causing this, but one of the main reasons is because of online opportunities. Online B2B marketing is definitely a big contributor to the hike in overall…