Recent Blog Posts on Website Design and Development, Internet Marketing, Branding, and Digital Strategies

UX for E-Commerce Stores: Tips to Make Your Customers Keep Coming Back for More

UX for E-Commerce Stores: Tips to Make Your Customers Keep Coming Back for More

E-commerce trends may be dynamic, but one thing remains constant in the world of design: the importance of UX for e-commerce stores. The thing about selling products online is that you can’t solely count on your products selling by themselves. You’ve got to encourage your customers to make a purchase through an exceptional user experience….

PPC and Influencers: Revenue Booster or Pie-in-the-Sky Strategy?

PPC and Influencers: Revenue Booster or Pie-in-the-Sky Strategy?

Digital advertising has many objectives. But your online store uses it to generate a good ROI through increased conversions. Among the many options available when it comes to digital advertising, PPC (pay-per-click) and influencer marketing are the most popular because of their efficiency in attracting leads and converting them to sales. But as users become…

Don’t Make Me Think: E-Commerce UX Tips to Make Your Customers WANT to Buy

Don’t Make Me Think: E-Commerce UX Tips to Make Your Customers WANT to Buy

User experience (UX) is critical to the success of any e-commerce business. According to a report by Adobe, 38% of e-commerce customers will leave a site if the design is unattractive. Meanwhile, 73% insist on finding content that displays well on their devices. Customers increasingly demand elegant content over simple and plain websites. With so…

Reality Vs. Perception: Why You Must Use Data to Steer Your Marketing 

Reality Vs. Perception: Why You Must Use Data to Steer Your Marketing 

Before the term “digital marketing” even existed, things were pretty simple. In traditional methods of marketing, it was quite easy to track how your marketing performed due to there being one point of contact (a postcard, a radio ad, a TV commercial spot). In digital marketing, things are a bit muddy. With so many different…

Zen Agency Receives Gold Certification in Sharpspring Partner Certification Program

Zen Agency Receives Gold Certification in Sharpspring Partner Certification Program

WYOMING, PA, July 14th, 2020 Zen Agency, a full-service web development & digital marketing agency, obtained Gold-Level Certification in Sharpspring’s Partner certification program. As a result of this program, Sharpspring, Inc. (NASDAQ: SHSP), a global provider of cloud-based marketing and email software solutions, recognizes the efforts of their partners to show their expertise in marketing…

5 Secrets of Successful Content Marketing Companies

5 Secrets of Successful Content Marketing Companies

As the landscape of business changes on a daily basis, the importance of your brand’s online presence only grows. With the shift towards eCommerce, content marketing companies are being sought out to help market businesses. Here are 5 tips that content marketing companies like Zen Agency use. 5 Secrets Successful Content Marketing Companies Use Create…

5 Inbound Marketing Agency Secrets for Quality Leads

5 Inbound Marketing Agency Secrets for Quality Leads

The main point of business is to make money. How can you generate revenue without constantly receiving an influx of leads? Surely it’s important to retain your customers. As you will see soon finding more new, quality, targeted leads will keep your business thriving. Here are some tips for generating quality leads from an inbound…