Recent Blog Posts on Website Design and Development, Internet Marketing, Branding and Digital Strategies.

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call-tracking

Why Call Tracking Is Critical for Local Businesses

Let’s say you’re a business that’s running different online and marketing channels like SEO, PPC, email marketing and direct mail. You notice a remarkable uptick in sales, but you’re not precisely sure where they are coming from, as you’re using a variety of different marketing methods. If many of your leads contact you via the…

lead-nurturing

How to Increase Email Sales Through Lead Nurturing

Look at your inbox right now. Are the marketing emails in your inbox sales-only? How often do you receive marketing emails that are not trying to sell you something? You probably don’t even remember the last time a marketing email arrived at your inbox without trying to sell you something. This is because marketers are…

seo-advice

6 Essential Technical SEO Tips for Your Business Blog

One of the most versatile marketing tools that you have available is your blog, especially if you follow our essential SEO Tips. It’s great for building your brand and growing an audience, but people don’t really realize how it can build traffic to your website. When running a website, organic traffic is one of your…

woocommerce-maintenance-tips

WooCommerce Maintenance Tips to Refine Your Ecommerce Store

WooCommerce is one of the best e-commerce platforms available, and it’s largely due to the fact that the team at WooThemes is effective at keeping the plugin functional with timely updates and technical adjustments. The flip side to that is that you’ll have to be up-to-date with what’s going on with the platform. Maintenance will…

b2b marketing

How to Incorporate eCommerce Sales into Your B2B Operation

B2B companies will reach $12 trillion in total revenue by 2020; in 2012, the number was only $5.5 trillion. That’s a steep increase. There are many factors that are causing this, but one of the main reasons is because of online opportunities. Online B2B marketing is definitely a big contributor to the hike in overall…

google-shopping

How to Gain Your First Ecommerce Sales with Google Shopping

One of the most important things you need when you open an ecommerce store is traffic. Without traffic, you will have very few sales—even if you have a fantastic product or you’re in a stellar niche. In fact, this is why many people fail: they believe that they don’t really have to market their store…

social-media-strategy

How to Truly Track the Effectiveness of Your Social Media Strategy

So, you’re working heavily on social media. You have tons of likes, follows, and shares. But you’re just unsure of what it all means. You don’t really know how much revenue is exactly being generated. This is a very common problem, and it’s something that should be quickly addressed. All of the time and effort…

product-types-in-woocommerce

Understanding and Using the 4 Product Types in WooCommerce

WooCommerce is an easy and powerful entryway into selling products online. There are four Product Types in WooCommerce giving you the option to sell different products through your store: Simple Products Variable Products Grouped Products Affiliate Products If you don’t know or understand what those types represent, this blog post will give you the information…

WordPress

Important WordPress Terms That You Need to Know

WordPress is the world’s leading CMS by a large margin. Its popularity is due, in large part, to its ease of use. However, if you have never dealt with WordPress before, or if you’re just not technically savvy, it’s a bit hard to understand the platform. One of the key ways of knowing your way…

customer-loyalty-program

How to Encourage Customer Loyalty and Grow Sales by Creating a Membership Program in WooCommerce

If you own an online store, I’m going to assume that your #1 goal is to get more sales. At the end of the day, the metric that you care about the most if your revenue. No sales = no revenue. So you’re constantly thinking of ways to exponentially increase your sales. The good thing…

website-migration-advice

How to Migrate a Site to a New Domain Without Losing Your SEO Rankings

Changing the domain name of your website can have huge repercussions for your SEO. This is because your domain is linked to several metrics: Trust Domain authority Domain age Pagerank Backlinks This will all get erased if you improperly move your domain. The good thing is that this doesn’t have to be the case. In…

email marketing agency

3 Email Marketing Agency Tips to Boost Open Rates

Email marketing is as essential as ever. But that doesn’t mean that everybody is using it to its full potential. Businesses tend to think that email marketing is simply about blasting their lists with offers and promotions. Email marketing is really about sparking engagement and nurturing relationships—which will exponentially grow your sales. As an email…