Recent Blog Posts on Website Design and Development, Internet Marketing, Branding and Digital Strategies.
WooCommerce Maintenance Tips to Refine Your Ecommerce Store
WooCommerce is one of the best e-commerce platforms available, and it’s largely due to the fact that the team at WooThemes is effective at keeping the plugin functional with timely updates and technical adjustments. The flip side to that is that you’ll have to be up-to-date with what’s going on with the platform. Maintenance will…
How to Incorporate eCommerce Sales into Your B2B Operation
B2B companies will reach $12 trillion in total revenue by 2020; in 2012, the number was only $5.5 trillion. That’s a steep increase. There are many factors that are causing this, but one of the main reasons is because of online opportunities. Online B2B marketing is definitely a big contributor to the hike in overall…
How to Gain Your First Ecommerce Sales with Google Shopping
One of the most important things you need when you open an ecommerce store is traffic. Without traffic, you will have very few sales—even if you have a fantastic product or you’re in a stellar niche. In fact, this is why many people fail: they believe that they don’t really have to market their store…
How to Truly Track the Effectiveness of Your Social Media Strategy
So, you’re working heavily on social media. You have tons of likes, follows, and shares. But you’re just unsure of what it all means. You don’t really know how much revenue is exactly being generated. This is a very common problem, and it’s something that should be quickly addressed. All of the time and effort…
Understanding and Using the 4 Product Types in WooCommerce
WooCommerce is an easy and powerful entryway into selling products online. There are four Product Types in WooCommerce giving you the option to sell different products through your store: Simple Products Variable Products Grouped Products Affiliate Products If you don’t know or understand what those types represent, this blog post will give you the information…
Important WordPress Terms That You Need to Know
WordPress is the world’s leading CMS by a large margin. Its popularity is due, in large part, to its ease of use. However, if you have never dealt with WordPress before, or if you’re just not technically savvy, it’s a bit hard to understand the platform. One of the key ways of knowing your way…
How to Encourage Customer Loyalty and Grow Sales by Creating a Membership Program in WooCommerce
If you own an online store, I’m going to assume that your #1 goal is to get more sales. At the end of the day, the metric that you care about the most if your revenue. No sales = no revenue. So you’re constantly thinking of ways to exponentially increase your sales. The good thing…
How to Migrate a Site to a New Domain Without Losing Your SEO Rankings
Changing the domain name of your website can have huge repercussions for your SEO. This is because your domain is linked to several metrics: Trust Domain authority Domain age Pagerank Backlinks This will all get erased if you improperly move your domain. The good thing is that this doesn’t have to be the case. In…
3 Email Marketing Agency Tips to Boost Open Rates
Email marketing is as essential as ever. But that doesn’t mean that everybody is using it to its full potential. Businesses tend to think that email marketing is simply about blasting their lists with offers and promotions. Email marketing is really about sparking engagement and nurturing relationships—which will exponentially grow your sales. As an email…
Why Dedicated Landing Pages Can Drive More Leads to Your Local Business
Marketing works best when visitors feel like a product, service or company is able to help them. When you’re browsing for a product or service, you want to land on a relevant webpage with clear information. If you’re looking for a landscaper in Baltimore, you will want to click on a webpage that quickly demonstrates…
4 Tips for Selling to International Customers with WooCommerce
One of the benefits of selling online is the opportunity to sell your products anywhere and anytime. There’s really no limit to who you can sell to, and that presents a fantastic opportunity to anyone who wants to maximize their revenue. More opportunities also mean more responsibilities. Selling to international customers requires that you do…
The 5 Best Analytics Programs for Online Businesses
In any business, the measurement of performance is vital to its success. If brick-and-mortar businesses religiously track their inventory, monthly sales performance, past and upcoming orders, and business expenses, why can’t an online business (where it’s so easy to track performance) do the same? The truth is that there’s no excuse for failing to track…
