Since 1901, Avanti Cigar has been the leading manufacturer of Italian-style cigars in the United States, offering a variety of brands featuring hand-picked, fire-cured tobacco. Steeped in history and tradition, the company's flagship brands are Parodi, Avanti, and DeNobili cigars. Previously sold only in the U.S., Avanti Cigar Co. currently offers its products to customers all over the world, with its corporate headquarters now located in Rome, Italy.
Challenges Lead to Solutions
Dated brand, stagnant market share, and stringent new FDA regulations made it a necessity for Avanti Cigar to reevaluate their current offerings. So they came to us.
Custom Packaging Designs & Target Marketing
Targeted Customer Base
With a current, predominantly male customer base over the age of 50, Zen Agency utilized the new branding to reintroduce Avanti to the younger generation and middle-class working people. With relevant messaging and imagery, Zen Agency refreshed their outdated company image by creating marketing collateral and new packaging that mirrors the tone, wit, and streamlined aesthetic that appeals to the modern man.
Zen Agency created new and modern packaging for Parodi Cigars to position the brand in the modern cigar market. The focus of the packaging is to communicate the benefits and quality to their new demographic clearly. Colors and imagery convey a masculine smoking experience to attract and engage the desired customer. Clean and simple typography ensures clear communication and maximum readability.
What We Did
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