Butcher Van Gourmet

Butcher Van Gourmet

Value-added meat for the wholesale market.

Logo Design

Company Overview

A leader in value-added meat production and distribution, Pasqualichio Brothers, Inc. employs cutting-edge technologies to create gourmet meat selections and distributes quality, gourmet meat products to the wholesale market. The company’s flagship brand, Butcher Van Gourmet, is now sold nationally in supermarkets, major club stores, and grocery chains.

From Butcher Van to Your Table

Butcher Van Gourmet, a division of Pasqualico Brothers Inc., needed to create a new brand for their retail product line of prepackaged/prepared meats.

In addition to needing a new name for their value-added meat product line, Pasqualichio Brothers' current branding was also dated and highly inconsistent. They required a solution that would work for both B2B and B2C.

Web Design
As a pivotal sales piece for the Pasqualichio Brothers marketing team, Butcher Van needed a website to showcase the variety of meat selections available to wholesale stores for purchase.

Packaging Template Design
Butcher Van required attractive, functional, and cost-effective packaging for each of their product offerings, including pork, lamb, beef, and poultry.

Identity & Web Development

Branding and Identity
Zen Agency redesigned the Pasqualico Brothers brand to successfully position the company in the modern marketplace. We also created a new brand identity and iconography system for Butcher Van Gourmet to be used across packaging, web, and all marketing pieces.

Web and Print Design
Zen Agency designed packaging in three sizes to be used interchangeably for the various product lines by simply changing the product info as needed, along with branded marketing collateral. Their new modernized marketing materials and website give the company’s sales team the tools they need to effectively promote their product offering.

What We Did

  • Branding

  • Logo Design

  • Iconography System

  • Copywriting

  • Website Design

  • Website Development

  • Packaging Template Design

  • Marketing and Print Design

Meeting wholesale needs for quality meat products.

window graphics
Marketing Material Design
Marketing Material Design
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