MCP Actions

Premium Photoshop Actions & Lightroom Presets for Photographers

Logo Design

Company Overview

MCP™ Actions helps professional and hobbyist photographers improve their photography. Their innovative Photoshop Actions and Lightroom Presets make photo editing and retouching quick and easy. MCP™ Actions also provides interactive online training classes and free Photoshop video tutorials. With over 55,000 orders completed to date,  MCP has a huge following of several hundred thousand satisfied photographers throughout the world.

mcp actions branding

Shooting for the Target Market

A stale product offering contributed to MCP Actions diminishing customer base. It was time for Zen to put the brand back into focus.

Logo Design

Create a “Kodak” style logo utilizing the pre-existing circle element while adding a modern take to the retro camera prism.
New E-commerce Website Development

Design and develop a website that puts more emphasis on the modern aspects of Photoshop Actions & Lightroom Presets technology.
Digital Marketing and Blogger Outreach
Stabilized diminishing traffic through our marketing efforts (SEM, SMM, SEO) and blogger outreach, which in turn, has also helped to increase sales.

Conversion Focused Solutions

Zen Agency designed and developed a state-of-the-art E-commerce website, powered by WooCommerce, and integrated cutting-edge tools to optimize MCP Action's marketing efforts. 

Data Collection Tools

  • Google Search Console

  • Google Analytics

  • Google Adwords

  • Facebook

  • MailChimp E-commerce and Analytics

  • HotJar Funnels and Heatmaps

  • MOZ

  • Metorik

Tasks Performed

  • Keyword Research

  • Backlink Research

  • Heatmap Generation

  • Custom WooCommerce Web Development

  • Social Media Marketing

  • Comprehensive Email Funnel Marketing

  • Blogger Outreach

  • Site and Server Optimizations

ecommerce website mockups

The brand photographers trust.

graphic design

What Our Client Had Say

Verified WooCommerce Expert

We are WooCommerce Experts

What does it mean to be  a WooExpert?

What’s a WooExpert?

WooExperts are high-quality experts, hand selected by WooCommerce, that understand WooCommerce products. Zen Agency is 1 of just 31 companies in the whole world recognized by WooCommerce as a WooExpert.