For over 50 years, Peterson's has been a leader in educational assistance programs, helping individuals all over the world to get the most out of education. Peterson's creates a positive impact on the lives of thousands of service members and families, transitioning service members, and those starting their military career by helping them to achieve higher scores on military exams, credit-by-exam tests, and college placement exams.
The Power of Creativity
Peterson’s, a leader in college test prep, needed a creative and engaging campaign to promote military DSST testing on Air Force bases worldwide.
Marketing & Graphic Design
Although the company had run DSST testing campaigns in the past, their poor performance resulted in little interest from qualified Air Force candidates. Zen Agency crafted an engaging marketing campaign to successfully convey the messaging that DSST testing allows military members to test out of classes early to speed up the completion of their college degrees.
Clever Collateral Design
The marketing pieces designed by Zen Agency clearly communicated the benefit of early degree completion using the “Get of Class Free” monopoly themed headline.
What We Did
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