Peterson’s

By Joseph Riviello | April 30, 2018

Peterson’s

Helping service members to get out of class free.

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Company Overview

For over 50 years, Peterson's has been a leader in educational assistance programs, helping individuals all over the world to get the most out of education. Peterson's creates a positive impact on the lives of thousands of service members and families, transitioning service members, and those starting their military career by helping them to achieve higher scores on military exams, credit-by-exam tests, and college placement exams.

The Power of Creativity

Peterson’s, a leader in college test prep, needed a creative and engaging campaign to promote military DSST testing on Air Force bases worldwide.

 
Campaign Branding


Zen Agency created an eye-catching, informative campaign to be carried across multiple mediums, including print and digital, to engage qualified, military candidates.
 
Graphic Design

We helped Peterson’s make the idea of DSST testing fun and relatable by utilizing the popular Monopoly game style to create colorful and engaging collateral. 
 
Customer Fulfillment
To make the client experience as efficient as possible, Zen Agency received all print materials and handled the distribution of the Peterson collateral to over 100 U.S. military base libraries.

Marketing & Graphic Design

Marketing Strategy
Although the company had run DSST testing campaigns in the past, their poor performance resulted in little interest from qualified Air Force candidates. Zen Agency crafted an engaging marketing campaign to successfully convey the messaging that DSST testing allows military members to test out of classes early to speed up the completion of their college degrees.

Clever Collateral Design 
The marketing pieces designed by Zen Agency clearly communicated the benefit of early degree completion using the “Get of Class Free” monopoly themed headline.

What We Did

  • Branding

  • Customer Fulfillment

  • Graphic Design

  • Marketing Strategy

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Marketing Material Design
Marketing Material Design
Marketing Material Design
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