Keystone Automotive Operations, Inc., based in Exeter, Pennsylvania, is the leading distributor and marketer of specialty automotive equipment and accessories in North America, serving the diverse interests and needs of auto enthusiasts and their installers across the US and Canada.
TrailFX is an exclusive brand of Keystone Automotive, which is a division of LKQ, a multi-billion dollar company in the automotive and recreational vehicle industry. Prior to the build of the website, the TrailFX brand was primarily sold through traditional automotive brick and mortar retailers, which limited the scope of its consumer market reach.
Geared Up for Efficiency
FX Products, an aftermarket parts maker for vehicle customization, needed to unify their four separate product lines under the FX brand. The goal of this project was to reach the greater market without cannibalizing the business of their retailers. This "clicks to bricks" approach would allow for direct delivery to anyone outside the reach of the local retailer but also allow for in-store pickup at 100's of retail locations for a breadth of product not held within the retailers' on-hand inventory.
Iconography & Web Development
Brand Consistency Through Iconography
Zen Agency created brand unification through a full identity system consisting of icons and alternate logos for their variety of product lines. We streamlined the current TrailFX brand and developed a new graphic styling for use in their marketing materials and website. The company’s new website is now highly organized and categorized to fulfill their new branding efforts.
Web Design and Development
Keystone has a team of extremely proficient back-end developers, and Zen Agency complemented them with our strengths in branding, UX design, information architecture, and front-end (HTML, CSS, JS) programming. Once the UX and conversion funnel was mapped out, each page and function of the site was designed and developed.
What We Did
Front-end Web Development
What Our Client Had to Say
“Our experience working with Zen on the redesign of our website was very positive. They took the time to understand our products and the many layers of our business model and blended that with their expertise in optimizing the online user experience. Their interactions with our development team were very professional and they delivered a truly top-notch product on time and on budget.”
Director Private Brands
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