PPC Management
Razor-sharp targeting and ongoing PPC management and optimization for measurable results.
Generate leads and profit from one of the most cost-effective strategies to market your website.
Our PPC Management Services
An efficiently run Google Ad or Bing campaign will deliver the qualified leads you need to grow your business.
PPC Lead Generation
Convert quality traffic into buying customers
At Zen, we’re focused on driving high-quality leads that convert. We accomplish this by leveraging powerful PPC management strategies that are built around an end goal. Our knowledgeable experts will work with you to build targeted traffic that makes a lasting impact on your business.
Qualified Lead Generation Experts
When you work with us, only qualified specialists manage your campaign. We have the experience you can trust and certifications that prove our in-depth understanding of effective digital marketing.
Deep Market Analysis
To build targeted traffic, we must fully understand your business and your market. We delve into consumer trends, and we gain insight into the buying process of your prospects. We conduct thorough competitor research to identify ways to optimize your campaign.
Foundational Structure and Setup
Get started on the right foot by properly setting up your Google and Bing ad accounts. We utilize market research to ensure that we’re setting up the campaign for optimal success. We set up thorough conversion tracking to measure results. Whether your objective is online form submissions or phone calls, we build your campaign to support your end goal: acquiring more quality leads.
Optimize and Increase Conversions
Traffic means little if you can’t convert it into actual sales. Our PPC management experts are adept at accumulating sales leads and guiding them through a high-converting buying process. The result is a strong return on investment—making it easy to scale and grow for the future.
E-commerce PPC Management Solutions
Rapidly drive sales to your store with effective PPC management strategies
PPC marketing is fast, scalable, and trackable. Our services enable you to reach customers who are actively looking for what you’re selling. By combining strategies and technology, we present your store to consumers who are ready to purchase.
A Qualified Team of Experts
We appoint a team of expert Google and Bing Ads professionals to every client we work with. Our experts have the knowledge and experience needed to help you launch and grow your campaign. Whether your store is brand new and has never been advertised, or you’re an experienced retailer looking to expand your digital advertising, we can help.
Deep Market Analysis
Before we begin setting up your campaign, we dive deep into market research. We’re looking for a few things: what constitutes your ideal customer, the best platform to advertise your store, and what key metrics should be focused on. We use previous campaign data (if applicable), assess your competition’s advertising strategies, review market trends, and draw up an actionable plan to get you up and running.
Foundational Campaign Setup
After performing market research, we begin building your Google and Bing advertising accounts. When setting up the accounts and campaigns, we follow the best practices to ensure that we adhere to that network’s advertising guidelines. Conversion tracking and analytics are properly implemented to monitor performance, and we employ budget-pacing PPC management strategies to ensure that you grow as efficiently and effectively as possible.
Profitable Growth Strategies
PPC advertising can drive targeted, relevant traffic the minute your ads are clicked on. For an E-commerce store, there are a few faster ways to build targeted traffic. After properly setting up your advertising accounts and campaigns, we analyze market data to find ways to create a long-term scaling strategy. We refine your ad creatives and split-test them to achieve optimal results. We do everything possible to build brand awareness and increase revenue.
Marketing Automation
Drive consistent revenue with seamless automation
Marketing automation uses software to deploy marketing content, identify and segment your audience, and reach them with personalized marketing messages. Our digital marketing experts help you leverage automation to better target your audience, improve engagement with personalization, and create email outreach campaigns. The result is vastly improved sales systems that make a major difference in your business.
Leverage Data
In today’s marketing environment, the more data you have, the better equipped you are to reach your objectives. We use automation to accumulate crucial data, segment that data based on the behavior of your leads, and create tailored marketing campaigns to drive revenue.
Create Personalized Messages
Today’s savvy consumers are less susceptible to the marketing tactics of old. For your marketing to reach its full potential, you must speak directly to your audience. Automation allows you to create customized marketing messages that precisely target your audience. For example, your marketing emails are more likely to be opened when they include the recipient’s first name. By integrating personalized data, you are separating yourself from the crowd of generic, humdrum marketing common of your competition.
Track and Optimize
If you don’t know what’s working, it’s almost impossible to scale and grow effectively. Marketing automation allows you to identify key metrics, closely monitor performance, and to adjust based on careful data analysis. To find success, you must continually evaluate and make intelligent changes. Our team leverages robust marketing automation tools and techniques to cut through the data, help you recognize what’s working and what isn’t, and create a dynamic marketing strategy to move sales forward.
Kelly Franks
Director of Marketing – Zen Agency
PPC Management for Advertisers
Explode your business with smart, managed PPC advertising
Our team of experts is ready to help you launch and sustain profitable PPC campaigns. Whether your business needs a higher Return-on-Ad-Spend, or if you’ve never advertised before, we can help your business.
Focused PPC Management
Before we begin working with you, we learn the ins and outs of your business. This allows us to gain a strong start in creating unique and tailored strategies that will align with your objectives. The one-size-fits-all approach won’t secure the results you want, so we craft strategies that are built around your business. By using our services, you bring your business in front of the right customers, sparking brand awareness and building revenue.
Search Advertising
PPC advertising displays your business at the top positions of search engines. The people who click your ad are intent and actively looking for companies like yours.
Shopping
Both Google and Bing allow you to showcase your store’s inventory directly in the search results. These ads appear above organic search listings, and they showcase product images, prices, titles, and promotions.
Display
Display ads reach customers outside of a search query and are typically shown on industry-related websites. Display ads are a more passive advertising strategy, as users see your ad while they’re casually browsing the internet.
Remarketing
Some customers visit your site before they’re ready to make a purchase. Advertise to prospects who have already visited your website by leveraging remarketing. This allows you to spend your budget on prospects who are more likely to convert.
PPC Campaigns Create Instant Web Traffic
Establishing high search engine rankings is the most effective way to get consistent long-term traffic for your website. Google, Yahoo, and Bing currently account for 99% of all search engine traffic.
Most searchers only click on the first page of results, with only a very small minority going beyond page three. The challenge is that many website owners want to be ranked highly immediately. Pay Per Click (PPC) / search engine marketing is the best solution to this problem.
PPC campaigns are the most effective form of marketing for your site. PPC management allows website owners to rank highly for their targeted keywords and geographic locations, and then get listed highly in the rankings for those terms and locations.
One aspect of this approach that is somewhat challenging is the cost. In exchange for high placement, advertisers must pay every time a searcher clicks on their advertisement. To ease your mind, remember these costs only apply to new visitors to your site, are charged only once each day, and only when a visitor arrives at your site via the keywords, you bid upon for your PPC campaign.
Advantages of PPC Campaigns
You select particular keyword phrases and then bid an amount you’re willing to pay for each click. Depending on the keyword selected, your bid amount can range from a few cents to several dollars per click.
The advantages of running a PPC campaign with Zen Agency outweigh the disadvantages. Some of the PPC management advantages include:
Tired of wasting money on Google Ads that don’t convert into leads or sales?
Contact us now and get your register ringing.
