Recent Blog Posts on Website Design and Development, Internet Marketing, Branding and Digital Strategies.

How Bad Web Design Can Affect Your Digital Marketing Campaigns
When you create a marketing strategy, you want to make sure that your marketing dollars are going to good use. While you put a lot of thought into developing a strategy that works to grow your business while staying within budget, there are some things that could be detracting from your marketing efforts without you…

6 Branding Misconceptions That. Just. Won’t. Die
You’ve likely heard the term “branding” used in a few different ways, so maybe you have a picture of what branding looks like in your head. Is it that bright red Target logo? Or maybe it’s that catchy jingle you can’t get out of your head. Or maybe you don’t have a clear picture of…

5 Mobile Marketing Mistakes to Avoid in 2021 (#3 Should Make You Sit Up)
It may already be a cliché, but someone has to say it: customers expect to engage your business on their mobile devices. We live at a time when smartphones are practically an extension of the individual. With the popularity of smartphones, mobile-initiated commerce has taken off. According to statistics published on OBERLO, mobile commerce sales…

The Right and Wrong Way of Writing a Local Landing Page
If you’re a small business, you are well aware of the importance of ranking high for keywords for your products or services. For example, if you are a dentist, you know your practice’s geographical area is limited. You are well aware of who your audience is and who your competition is in getting that audience.…

UX for E-Commerce Stores: Tips to Make Your Customers Keep Coming Back for More
E-commerce trends may be dynamic, but one thing remains constant in the world of design: the importance of UX for e-commerce stores. The thing about selling products online is that you can’t solely count on your products selling by themselves. You’ve got to encourage your customers to make a purchase through an exceptional user experience.…

Don’t Make Me Think: E-Commerce UX Tips to Make Your Customers WANT to Buy
User experience (UX) is critical to the success of any e-commerce business. According to a report by Adobe, 38% of e-commerce customers will leave a site if the design is unattractive. Meanwhile, 73% insist on finding content that displays well on their devices. Customers increasingly demand elegant content over simple and plain websites. With so…

Why Your Brand Must Reduce Churn
For most advertisers, the 80/20 rule is practically etched in stone: 80% of your revenue will be produced by 20% of your customers. The best customers are repeat customers who continue to support your company. Though many advertisers know this, the actual data tells a completely different story. According to the Nielsen Marketing Report, marketers…

Reality Vs. Perception: Why You Must Use Data to Steer Your Marketing
Before the term “digital marketing” even existed, things were pretty simple. In traditional methods of marketing, it was quite easy to track how your marketing performed due to there being one point of contact (a postcard, a radio ad, a TV commercial spot). In digital marketing, things are a bit muddy. With so many different…

5 Secrets of Successful Content Marketing Companies
As the landscape of business changes on a daily basis, the importance of your brand’s online presence only grows. With the shift towards eCommerce, content marketing companies are being sought out to help market businesses. Here are 5 tips that content marketing companies like Zen Agency use. 5 Secrets Successful Content Marketing Companies Use Create…