Recent Blog Posts on Website Design and Development, Internet Marketing, Branding and Digital Strategies.

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reduce-churn-rate

Why Your Brand Must Reduce Churn 

For most advertisers, the 80/20 rule is practically etched in stone: 80% of your revenue will be produced by 20% of your customers. The best customers are repeat customers who continue to support your company.  Though many advertisers know this, the actual data tells a completely different story. According to the Nielsen Marketing Report, marketers…

Marketing Data

Reality Vs. Perception: Why You Must Use Data to Steer Your Marketing 

Before the term “digital marketing” even existed, things were pretty simple. In traditional methods of marketing, it was quite easy to track how your marketing performed due to there being one point of contact (a postcard, a radio ad, a TV commercial spot). In digital marketing, things are a bit muddy. With so many different…

Zen Agency

Zen Agency Receives Gold Certification in Sharpspring Partner Certification Program

WYOMING, PA, July 14th, 2020 Zen Agency, a full-service web development & digital marketing agency, obtained Gold-Level Certification in Sharpspring’s Partner certification program. As a result of this program, Sharpspring, Inc. (NASDAQ: SHSP), a global provider of cloud-based marketing and email software solutions, recognizes the efforts of their partners to show their expertise in marketing…

content marketing companies

5 Secrets of Successful Content Marketing Companies

As the landscape of business changes on a daily basis, the importance of your brand’s online presence only grows. With the shift towards eCommerce, content marketing companies are being sought out to help market businesses. Here are 5 tips that content marketing companies like Zen Agency use. 5 Secrets Successful Content Marketing Companies Use Create…

woocommerce seo

WooCommerce SEO Secrets to Rank High in Google

WooCommerce is a great eCommerce solution for many reasons. But if you’re coming to this blog, you’re well aware of this and want more out of the platform. Well, we have great news. As easy as it is to manage your business from WooCommerce, it’s just as simple to market your products. Check out these…

seo product description

SEO Product Description Guide

With the growth of eCommerce, business is taking place online now more than ever. For your online store, it’s important to stand out above the crowd. Search engine optimization (SEO) allows you to properly target your niche with what they are searching for. Let’s show you how the top eCommerce sites do this in our…

inbound marketing agency

5 Inbound Marketing Agency Secrets for Quality Leads

The main point of business is to make money. How can you generate revenue without constantly receiving an influx of leads? Surely it’s important to retain your customers. As you will see soon finding more new, quality, targeted leads will keep your business thriving. Here are some tips for generating quality leads from an inbound…

what is woocommerce

What is WooCommerce?

So you want to know what is WooCommerce? WooCommerce is an open-sourced e-commerce platform running exclusively on WordPress. WordPress is used on 75 million active websites. Above all, that’s 43.6% of all active sites. Now more than ever, it’s easier to make your own destiny. So this means there are up-and-coming entrepreneurs everywhere who are…

4-business-lessons-from-game-of-thrones

4 Business Lessons from Game of Thrones

As the final season of HBO’s Game of Thrones kicks off, fans across the world are clamoring for answers. Although the existence of dragons, wights, and direwolves add to the fantasy of the world, there’s real life lessons Game of Thrones can teach you about doing business. Here are 4 Business Lessons from Game of…

instagram-checkout

E-Commerce Experts Thoughts on New Instagram Checkout Feature

Facebook is at it again, innovating the social media landscape … this time with its uber-popular platform, Instagram. In a March 19th press release, the company unveiled the new Instagram Checkout feature, an e-commerce extension of the app. Since it’s currently in beta with only 25 companies, not much is known about it, and businesses…

why-you-need-a-woocommerce-wordpress-site

Why You Need a WooCommerce Store

According to a study published by the U.S. Census Bureau’s Department of Commerce, total e-commerce sales in the United States were estimated at $513.6 billion in 2018, a 14.2% increase from 2017. This data has been on an upward trend since 2009. Future projections globally cement e-commerce as the primary shopping method. Now, more than…

marketing automation companies

4 Tactics Marketing Automation Companies Use to Improve ROI

The most exciting part of doing business in this day in age is how much technology is available. This elevates the potential of what you can do with your marketing since it opens up a world of opportunities. While technology won’t be the magic button that will fix all of your problems, it helps accelerate…