Fine-Tune Your Conversions and Increase Your Revenue

High amounts of traffic will amount to little if you can’t convert it into paying customers. Conversion Rate Optimization (CRO) will get the most out of that traffic—increasing sales and revenue in the process. The conversion process is completed when a visitor takes the desired action—whether it be signing up with an email address or making a buying decision. With expert conversion rate optimization services, specialists at Zen will fine-tune your marketing processes to increase your conversions and grow your business.

Why CRO Matters

If you leave your marketing to guesswork, your performance will always suffer. When you drive traffic to a webpage, there are many factors which influence the behavior of the visitor. By neglecting the science behind conversions, you’re failing to empower the visitor to take a desired action. At Zen, we position your marketing to reach peak performance, and we put conversion rate optimization services as one of the cores of our strategy.

Focus on The Best Data

When you’re driving a high volume of traffic to a website, it’s critical that you understand what your goals are and how you plan to achieve them. We’ve seen companies run thousands of tests based off vanity metrics that have no impact on their business. We believe in focusing on the right data—metrics that relevant to your end-goal. At Zen, we’ve developed a highly effective methodology that identifies the metrics most important to your business. From there, we create actionable tests that provide insights into your marketing.

Target Market Analysis

Even if you understand your target market, it’s foolish to make marketing decisions without real data to back it up. To convert traffic into buyers at an effective and efficient rate, you must test and optimize. By leveraging data, you will begin to understand how your site visitors interact with your website, what compels and repels them, and how you can make adjustments to improve conversions. By letting the data paint the picture, we gain powerful insight on how to help you reach your business goals.

Optimal Testing Strategies

Every element on your website can affect your visitors. You cannot predict if an element will have a positive or negative influence. The better option is to conduct thorough tests that undeniably identify what’s working and what’s hurting your website. At Zen, we test backgrounds, layouts, copy, headlines, colors, graphics, site functionalities, and much more. We conduct multivariate and A/B testing to gain a clear picture of the state of your conversions. Our conversion rate optimization services leave nothing to guesswork.

How We Test

CRO Audit

We conduct a thorough audit by reviewing your site and your conversion rate. In this audit, we’re looking at a few factors: user behavior, user experience (UX), traffic analytics, and your ideal customer’s buying journey. The goal of the audit is to clearly determine what is and isn’t working, and how we can craft a strategy to optimize conversions.

A/B and Multivariate Testing

For A/B tests, we pit singular elements against each other to determine what converts the best. For multivariate testing, we evaluate combinations of multiple elements against each other. These experiments are often sophisticated, but they allow us to clearly understand how users respond to the elements on your website.

Funnel Creation

We’ll optimize how users flow through your site by creating smooth funnels that take them from one stage of the buying process to the next. Many of your customers aren’t prepared to purchase on the first contact. By creating a funnel, you establish multiple touchpoints that allow the visitor to convert into a buying customer. This is an often-overlooked way of maximizing the ROI of each visitor.

Consistent Tracking

We use data to inform our marketing decisions. If something isn’t working and we have the data to back it up, we make the necessary adjustments to correct the course. By reviewing the data and making sharp changes based off it, you’ll see distinct improvements in your ROI.

Conversion optimization services are at the heart of any successful marketing campaign. To leapfrog your competition, you must fine-tune every touchpoint your customer has with your business. From the moment the visitor reaches your site, to the point where they commit and make the purchase, the structure and functionality of your site plays a major role.

Our Conversion Rate Optimization Process

We offer a holistic approach to conversion rate optimization services. Our in-house CRO team is composed of data analysts, web developers, UX designers, copywriters, funnel experts, and conversion specialists. We’ve condensed our collective knowledge and experience into a simple, quantifiable process that gets results for our clients.

Analyze

We conduct quantitative and qualitative analysis on your site to determine what compels your visitors to take actions, what causes them to bounce from the site, and what changes can make a significant difference in the conversions.

Strategize

Our strategists develop key ideas to conduct testing on your site. By identifying what elements should be tested and what metrics should be measured, we can obtain the data we need to make an impact on your conversion rate.

Experiment

We have a proven methodology for running A/B and multivariate experiments. The goal is to quickly uncover weak points that are holding your conversions back. We let the data guide the changes we make. A simple variation can yield a major difference in your revenue.

Report

At Zen, we believe in total transparency. With in-depth reporting that describes our findings and decision-making, we keep you updated every step of the way. Our agency is aligned with you to achieve the same goal: improve conversions and increase revenue.

Current conversion rate not meeting your expectations?

Contact us. We can help.

"Use data, ditch the guesswork. When trying to grow your business online, one of your greatest assets is the insight you pull from your data. A simple change can yield a huge increase in revenue for your business. By working with Zen, you’re choosing to maximize the effectiveness of your marketing campaign."

Kelly Franks, COO , Zen Agency

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