Real Ravioli Kit
Brand Strategy / Identity Development
Bartolomeo’s Real Ravioli Kit offers a traditional Italian experience found only when making delicious foods from scratch. Real, pure ingredients combined with an old-world recipe make Bartolomeo’s Real Ravioli Kit the only choice for the ravioli enthusiast.
Create a brand and identity for a traditional Ravioli Kit that his holiness would approve of. Tasked with coming up with a name, branding, design, packaging, print materials, and e-commerce store that reflects and invokes a feel of Italian heritage.
The Bartolomeo’s real Ravioli Kit brand has all the hallmarks of Italian-inspired design. A bold contrasted slab typeface that is sleek and chiseled. A hand-drawn and shadowed Italian flag banner carries the brand descriptor in a custom-made renaissance-like script lettering. Footed by a homage to the chef Bartolomeo featuring Old Style Figures for the date. A traditional numeric styling. The color scheme addresses the quality of ingredients with a bold gold two-tone. The identity is placed primarily on a lavish blue background. All the elements and colors together remind the customer of a pasta box-like energy that encourages hunger.
Create a unique, memorable product name that communicates the brand experience and is relatable to customer sentiment.
Research and consulting for brand environment.
Create a customer experience in line with the product experience.
Tone and voice of unique messaging to enforce brand experience.
Logo / Identity Design
Creation of logo lockup, word mark, custom type, iconography, and design elements.
Strategically create packaging elements for ingredients that align with brand and identity experience.
Research and source the appropriate vendors for print materials, packaging printing, and packaging elements.
Design packaging inserts such as instructions and collateral that align with brand identity and messaging.
Selling the product using online and traditional resources such as pay-per-click, ad words, affiliate marketing, email campaigns, and promotional offers.
Promoting brand and product awareness to ideal customers through brand building campaigns online, social media, and affiliate networks.
Website Design / Development
Design and develop an online e-commerce experience that is aligned and encourages brand engagement.
Research competitor products and companies to create a consensus and present a unique experience based on our findings to a focus group of ideal, potential, and competitor customers