Bona Fide
Energy Bar Kit

Brand Strategy / Identity Development


Genuine energy that’s true to nature!

Client Story

Beartooth Mountain, Montana is one of the most beautiful places in the Rocky Mountains. Lush forests, bustling streams, monumental peaks, secluded and pure. Like a place out of a storybook…right here in America. Venturing into these trails for the genuine nature experience requires constant energy. Store-bought bars only prove bursts of energy and the last thing you want to do is crash next to a bear’s den. Legacy Cuisine found that Mother Nature gives us all that we need and we need real, healthy ingredients for a bona fide energy boost. Now, you may not be in the mountains of Montana and that’s ok. You’ll go there someday. Bona Fide Energy Bar Kit provides the needed energy for your everyday life, work, and much smaller mountains than Beartooth. Whether you’re hiking, riding, fishing, or feeling the 3 PM drain, Bona Fide Energy Bar Kit will give you an all-natural kickstart.


  • Food & Beverage

Our Role

  • Brand Development
  • Creative Direction
  • Packaging Design

The Challenge

Introduce an all-natural energy bar brand to customers that offer pure energy boosts with a hands-on approach through a unique, yet relatable, brand identity and packaging experience.

The Solution

The Bona Fide Energy Bar Kit brand encompasses natural and modern health trends. The clean, minimalist design of the brand relays the pure, simple ingredients. I perfect square ideal for packaging needs encases an abstract icon of the Beartooth Mountains in Montana. Ultra-modern typography is bold and invites a modern health-driven consumer. The color scheme communicates the elements of Earth and Sky/Water. The overall design is relative to competitors and widely accepted by consumer expectations.

Services Provided

Product Naming

Create a unique, memorable product name that communicates the brand experience and is relatable to customer sentiment.

Brand Consulting

Research and consulting for brand environment.


Create a customer experience in line with the product experience.

Messaging Creation

Tone and voice of unique messaging to enforce brand experience.

Logo / Identity Design

Creation of logo lockup, word mark, custom type, iconography, and design elements.

Packaging Design

Strategically create packaging elements for ingredients that align with brand and identity experience.

Vendor Management

Research and source the appropriate vendors for print materials, packaging printing, and packaging elements.

Print Design

Design packaging inserts such as instructions and collateral that align with brand identity and messaging.


Selling the product using online and traditional resources such as pay-per-click, ad words, affiliate marketing, email campaigns, and promotional offers.


Promoting brand and product awareness to ideal customers through brand building campaigns online, social media, and affiliate networks.

Website Design / Development

Design and develop an online e-commerce experience that is aligned and encourages brand engagement.

Competitor Research

Research competitor products and companies to create a consensus and present a unique experience based on our findings to a focus group of ideal, potential, and competitor customers

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Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.