Homemade Bubble Gum Kit

Brand Strategy / Identity Development


Client Story

Let in the clowns. Meet, Wally “the Gum Slinger.” A popular circus clown turned mad scientist turned confectionary icon. Wally willingly wondered one day if there was a way to bring more joy to the lives of the kids who would see him perform his circus antics. He thought of the comical cuisines that clowns concoct and chewed on the idea of making a long-lasting, flavor-packed treat. But what to do? Wally worked in the lab trying to perfect the perfect palatable pleasantry. Then his creative rut popped. Whammy! What if he could make a circus ballon-like candy? With a mixture of all-natural ingredients and a touch of red squeaky nose Wally went from Wally “the Tramp” to Wally “the Gum Slinger.” Now, Wally shares his legendary recipe with you and your family. No clowning around, this is really good bubble gum.

The Clownfood BubbleGumcious Homemade Bubble Gum Laboratory (wow, that’s a lot to chew on) brings out the mad scientist in kids and grownups alike by offering a fun and truly natural DIY bubble gum laboratory at your fingertips.


  • Food & Beverage

Our Role

  • Brand Development
  • Creative Direction
  • Packaging Design

The Challenge

Create a super fun DIY bubble gum-making kit that encourages children to get creative and make a delicious treat at the same time.

The Solution

The BubbleGumcious Bubble Gum Kit brand captures the fun and exciting idea of making your own personalized bubble gum. BubbleGumcious is a play on “Bubble Gum” and “Delicious.” Playful handmade bubble letters paired with the classic bubble gum pink color make the primary wordmark reminiscent of blowing bubbles as a kid on the playground. Fun, modern bi-line typography drives home the “laboratory-like” process of DIY bubble gum. Letting children feel like scientists in their own home. The brand BubbleGumcious is just the beginning of a line of children’s fun food treats that will all appear under the sub-brand of Legacy Cuisine, Clownfood.

Related Food & Beverage Branding Works

Services Provided

Product Naming

Create a unique, memorable product name that communicates the brand experience and is relatable to customer sentiment.

Brand Consulting

Research and consulting for brand environment.


Create a customer experience in line with the product experience.

Messaging Creation

Tone and voice of unique messaging to enforce brand experience.

Logo / Identity Design

Creation of logo lockup, word mark, custom type, iconography, and design elements.

Packaging Design

Strategically create packaging elements for ingredients that align with brand and identity experience.

Vendor Management

Research and source the appropriate vendors for print materials, packaging printing, and packaging elements.

Print Design

Design packaging inserts such as instructions and collateral that align with brand identity and messaging.


Selling the product using online and traditional resources such as pay-per-click, ad words, affiliate marketing, email campaigns, and promotional offers.


Promoting brand and product awareness to ideal customers through brand building campaigns online, social media, and affiliate networks.

Website Design / Development

Design and develop an online e-commerce experience that is aligned and encourages brand engagement.

Competitor Research

Research competitor products and companies to create a consensus and present a unique experience based on our findings to a focus group of ideal, potential, and competitor customers