Formaggio
Italian Cheese Kit
Brand Strategy / Identity Development
Client Story
The history of Italian cheese is a vast and diverse network of flavor and texture. The Italian Cheese Kit brand was designed to encompass this history and bring it to modern consumers.
Industry
Our Role
The Challenge
Create a classic DIY Italian cheese kit logo.
The Solution
Surrounding the brand is “Formaggio Italiano,” or Italian cheese, a tribute to the history of fine artisan Italian cheeses. A bold hand-drawn script brings the modern-day artisan into focus. A playful slab serif completing the brand name is a visualization of the modern Italian style. A subtle accent of a cheese wheel contains the logo in a stamp formation ideal for embossing a wax covering or fine-aged cheese wheel. Combined, the brand represents the past, present, and future of artisan cheese. A classic Italian color scheme of red and green paired with silver and gold communicates the high-quality Italian tradition of cheese making.
Services Provided
Product Naming
Create a unique, memorable product name that communicates the brand experience and is relatable to customer sentiment.
Brand Consulting
Research and consulting for brand environment.
Branding
Create a customer experience in line with the product experience.
Messaging Creation
Tone and voice of unique messaging to enforce brand experience.
Logo / Identity Design
Creation of logo lockup, word mark, custom type, iconography, and design elements.
Packaging Design
Strategically create packaging elements for ingredients that align with brand and identity experience.
Vendor Management
Research and source the appropriate vendors for print materials, packaging printing, and packaging elements.
Print Design
Design packaging inserts such as instructions and collateral that align with brand identity and messaging.
Marketing
Selling the product using online and traditional resources such as pay-per-click, ad words, affiliate marketing, email campaigns, and promotional offers.
Advertising
Promoting brand and product awareness to ideal customers through brand building campaigns online, social media, and affiliate networks.
Website Design / Development
Design and develop an online e-commerce experience that is aligned and encourages brand engagement.
Competitor Research
Research competitor products and companies to create a consensus and present a unique experience based on our findings to a focus group of ideal, potential, and competitor customers
