Hercules
Greek Yogurt Kit
Brand Strategy / Identity Development
Client Story
Hercules Greek Yogurt Kit introduces into your home the sought-after superfood Greek yogurt. A DIY healthy alternative to store-bought brands that are filled with preservatives. The Greek Goddess Ambrosia couldn’t have put together a tastier or more satisfying treat.
Industry
Our Role
The Challenge
Create a strong and trustworthy brand for an Olympian super food DIY yogurt kit that communicates the customer’s sentiments and expectations for healthy Greek yogurt.
The Result
The Hercules Greek Yogurt Kit brand is representative of classic Greek styling through the use of creative typography and Greece flag coloring. Faux 3D elements enforce the depth of health benefits of Greek yogurt. The brand was designed for optimal placement on small, wide containers for maximum exposure and readability. A bold and complimentary color scheme is contemporary and professional. The overall design is customer focused to induce memories of healthy foods in the same genre to build trust and customer loyalty.
Services Provided
Product Naming
Create a unique, memorable product name that communicates the brand experience and is relatable to customer sentiment.
Brand Consulting
Research and consulting for brand environment.
Branding
Create a customer experience in line with the product experience.
Messaging Creation
Tone and voice of unique messaging to enforce brand experience.
Logo / Identity Design
Creation of logo lockup, word mark, custom type, iconography, and design elements.
Packaging Design
Strategically create packaging elements for ingredients that align with brand and identity experience.
Vendor Management
Research and source the appropriate vendors for print materials, packaging printing, and packaging elements.
Print Design
Design packaging inserts such as instructions and collateral that align with brand identity and messaging.
Marketing
Selling the product using online and traditional resources such as pay-per-click, ad words, affiliate marketing, email campaigns, and promotional offers.
Advertising
Promoting brand and product awareness to ideal customers through brand building campaigns online, social media, and affiliate networks.
Website Design / Development
Design and develop an online e-commerce experience that is aligned and encourages brand engagement.
Competitor Research
Research competitor products and companies to create a consensus and present a unique experience based on our findings to a focus group of ideal, potential, and competitor customers
