Case Study: Transforming Jewelry E-Commerce and Enhancing Digital Presence with WooCommerce

WooCommerce Web Development / Algolia Search / Custom Ring Builder

Project Overview

Earth’s Treasury, known for its unique Montana Sapphires and custom jewelry, partnered with Zen Agency™ to enhance its online presence. The goal was to create an intuitive, seamless online purchasing experience that accurately reflected the brand’s unique value propositions.


  • Fashion & Accessories
  • B to C
  • Retail
  • E-Commerce (9000+ SKUs)

Our Role

  • UI/UX Design
  • WooCommerce Website Development
  • Algolia Search & Discovery Integration
  • Custom Ring Builder Development
  • WooCommerce Performance Hosting


Zen Agency™ aimed to enhance Earth’s Treasury’s online presence, streamline the customization process, and educate customers about the brand’s unique value proposition and ethical practices.


Earth’s Treasury faced several critical issues that hindered its ability to fully capitalize on its market potential. Despite robust demand for unique products and steady organic traffic, the website’s conversion rates did not reflect its potential. Zen Agency™ identified several key challenges that needed addressing:


To tackle these challenges, Zen Agency™ leveraged its expertise as Baymard Institute Certified UX Professionals, embarking on a comprehensive strategy that encompassed technical site optimization, UX design improvements, and a custom ring builder feature integration.

Through this project, Earth’s Treasury sought to elevate its online presence and create a compelling narrative around its products that could drive conversions and foster a deeper connection with its customers.

The Solution

In response to the challenges faced by Earth’s Treasury, Zen Agency™ devised a comprehensive, multi-phase strategy to overhaul the digital experience. This strategy was tailored to address the technical and user experience issues and amplify the brand’s unique selling points, improving conversions and customer engagement.

Site and Server Optimization

Phase 1. Site and Server Optimization

Objective: Enhance the website’s speed and overall performance to meet the expectations of today’s online shoppers and search engines.

  • Conducted a thorough analysis of the existing site and server configuration.
  • Implemented server hardware and software upgrades, focusing on the latest AMD EPYC CPUs and NVMe SSDs for faster data processing and load times.
  • Applied advanced caching techniques and image optimization, converting images to Next-Gen formats for quicker load times without compromising quality.
  • Streamlined the codebase, removing unnecessary plugins and scripts that contributed to slowdowns.

Phase 2. Algolia Integration

Objective: Improve search functionality and product discovery.

  • Integrated Algolia’s powerful search and filtering capabilities to enhance product discovery.
  • Provided real-time search capabilities, allowing users to quickly find specific gemstones and settings.
  • Enabled advanced filtering options, allowing precise product selection based on attributes such as gemstone type, color, carat weight, and price range.

3. Custom Ring Builder Development

Objective: Simplify the customization process, making it easier for customers to match stones with settings and visualize their final product.

  • Designed a user-friendly interface for the ring builder, incorporating intuitive steps and clear visuals that guided users through the customization process seamlessly.
  • Developed a custom ring builder feature, leveraging Algolia’s search and filtering capabilities.
  • Ensured dynamic filtering within the ring builder tool, so as users selected different options, the available choices would update in real-time, eliminating confusion and streamlining the customization process.
  • Incorporated high-quality images and 3D models of the gemstones and settings, providing users with a clear and accurate representation of their custom jewelry pieces.

Phase 4. UI/UX Redesign with a Mobile-First Approach

Objective: Modernize the website’s design to improve navigation, readability, and accessibility, especially on mobile devices.

  • Adopted a mobile-first design philosophy, recognizing the growing trend of mobile shopping.
  • Utilized Figma to design both the desktop and mobile versions of the site, ensuring a consistent and responsive user experience across all devices.
  • Simplified the navigation structure to highlight key areas such as “All Gemstones,” “Engagement Rings,” and the “Build a Ring” feature, making it easier for users to explore and engage with the site.
Mobile-first design of Jewelry E-commerce website


The comprehensive enhancements made by Zen Agency™ led to a significant transformation of the company’s digital presence. The project successfully streamlined the customization process, improved site performance, and enhanced the user experience. These changes increased customer satisfaction and engagement, positioning the company for sustained growth and success in the competitive jewelry market.

Increased Conversion Rate


Increased Overall Revenue


Increased Average Order Value


The challenge of making an idea a reality is what I look forward to at Zen Agency. Sitting down with Legacy Cuisine and surrounding myself with their vision for their new company really influenced the branding process. A homemade, friendly brand that’s legendary is just the beginning for this new product.

David Brodt

Creative Director – Zen Agency

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Justin Barnard
Justin Barnard

Justin Barnard is a highly skilled project manager with a deep understanding of WordPress. With over a decade of experience in the field, Justin has developed a reputation as a reliable and effective leader who is dedicated to delivering exceptional results. As a project manager, Justin has a talent for guiding teams through complex projects and ensuring that they are completed on time and within budget. He is skilled at managing stakeholders, balancing competing priorities, and communicating effectively with team members and clients. Justin's experience spans a wide range of industries, including healthcare, finance, and technology, and he has worked with clients both large and small. In addition to his expertise in project management, Justin has a strong understanding of WordPress and its capabilities. He is skilled at leading teams in the development of custom solutions that meet the unique needs of his clients, whether that involves developing a custom plugin or designing a new website from scratch. Justin's technical skills and attention to detail make him a valuable asset to any project. Justin is known for his collaborative approach and his commitment to excellence. He believes in building strong relationships with his clients and working closely with them to ensure that their needs are met. He is always willing to go the extra mile to ensure that his clients are satisfied with the results, and he takes pride in delivering high-quality work on every project.