Footwear Company Custom WooCommerce Web Development Case Study

Footwear WooCommerce Website Design

At A Glance

Jack Schwartz Shoes Inc. is a family-owned business that has been an American manufacturer, wholesaler, and retailer of footwear for over 80 years. With offices in Soho, New York, and Guangzhou, China, JSSI currently manufactures Lugz Footwear and British Knights Sneakers. They also hold exclusive men’s footwear licenses for Andrew Marc, Marc New York, and Emeril Lagasse.


  • E-Commerce
  • Retail
  • B to C

Our Role

  • Web Development Strategy
  • WooCommerce Development 
  • Website Hosting & Maintenance

Obstacles & Objectives

The client presented Zen Agency with a historical, yet stale e-commerce website that was running inefficiently on a combination of frameworks. The main goals of this project were:

  • Rebuild the website on WordPress, utilizing WooCommerce as the shopping cart to maximize website performance
  • Ensure designs meet best practices and are optimized for conversion
  • Streamline ERP integration through technical consultation
  • Migrate all past customer and order data into the new WooCommerce database tables
  • Minimize time needed to create data structure and import product
  • Provide a quick and easy way for customers to find Lugz products
  • Provide an efficient way for Lugz staff to process returns

Strategy & Solution


Enterprise-level E-commerce Website Developed on WooCommerce for Efficiency

  • Design Consultation
  • i-Parcel Integration
  • WooCommerce Web Development
  • Product Category Page Customizations to Include Variation Swatches
  • Store Locator
  • Variation Level Custom Field Programming
  • Custom Product Options Interface
  • Search WP Integration and Customizations
  • Layered Navigation – WP Facet Integration and Customization
  • Custom Plugin Development to Map Variation Custom Fields to Facets
  • Instant UPS Return Label Printing by Customers
  • Power Reviews Integration
  • Metorik Integration
  • Olark Integration
  • Site and Server Optimizations

We highly recommend Zen Agency™ for their team of expert developers and their vision and capability in E-commerce development. We’ve now successfully launched 2 projects with them, and we had some very complex requirements. This team has helped us really customize and revamp our websites and continues to be an invaluable partner of ours.

Alexis K. – E-commerce Director

E-commerce Director –

See It In Action

Check out the unique product filtering functionality.

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Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.