Footwear Company Custom WooCommerce Web Development Case Study

Footwear WooCommerce Website Design

At A Glance

Jack Schwartz Shoes Inc. is a family-owned business that has been an American manufacturer, wholesaler, and retailer of footwear for over 80 years. With offices in Soho, New York, and Guangzhou, China, JSSI currently manufactures Lugz Footwear and British Knights Sneakers. They also hold exclusive men’s footwear licenses for Andrew Marc, Marc New York, and Emeril Lagasse.


  • E-Commerce
  • Retail
  • B to C

Our Role

  • Web Development Strategy
  • WooCommerce Development 
  • Website Hosting & Maintenance

Obstacles & Objectives

The client presented Zen Agency with a historical, yet stale e-commerce website that was running inefficiently on a combination of frameworks. The main goals of this project were:

  • Rebuild the website on WordPress, utilizing WooCommerce as the shopping cart to maximize website performance
  • Ensure designs meet best practices and are optimized for conversion
  • Streamline ERP integration through technical consultation
  • Migrate all past customer and order data into the new WooCommerce database tables
  • Minimize time needed to create data structure and import product
  • Provide a quick and easy way for customers to find Lugz products
  • Provide an efficient way for Lugz staff to process returns

Strategy & Solution


Enterprise-level E-commerce Website Developed on WooCommerce for Efficiency

  • Design Consultation
  • i-Parcel Integration
  • WooCommerce Web Development
  • Product Category Page Customizations to Include Variation Swatches
  • Store Locator
  • Variation Level Custom Field Programming
  • Custom Product Options Interface
  • Search WP Integration and Customizations
  • Layered Navigation – WP Facet Integration and Customization
  • Custom Plugin Development to Map Variation Custom Fields to Facets
  • Instant UPS Return Label Printing by Customers
  • Power Reviews Integration
  • Metorik Integration
  • Olark Integration
  • Site and Server Optimizations

We highly recommend Zen Agency™ for their team of expert developers and their vision and capability in E-commerce development. We’ve now successfully launched 2 projects with them, and we had some very complex requirements. This team has helped us really customize and revamp our websites and continues to be an invaluable partner of ours.

Alexis K. – E-commerce Director

E-commerce Director –

See It In Action

Check out the unique product filtering functionality.

Need help building and customizing your footwear WooCommerce website?

We can help.