Gift Basket Company Website, Branding, & Print Design Case Study
At A Glance
GiftBasket.com offers the finest quality merchandise for all occasions. With over 1,700 options, you can customize your own basket through their build your own basket feature, or the new Giftbasket Concierge service. Giftbasket.com’s baskets are all packed by hand, with great care, in their 15,000-square-foot facility in Stony Point, New York. Giftbasket.com’s goal is to help you MAKE SOMEONE HAPPY by sending them the perfect Gift Basket. Giftbasket.com is here to make gifting easy for you!
Industry
Our Role
Obstacles & Objectives
The client had an aggressive goal of being a 9-figure business in a relatively short period of time and plans to do so by creating a new vision and presence for the company. The client no longer wanted to be known as a gift basket company, but rather as a company that facilitates emotional expression to friends, family, and associates through the products and services that they provide.
The client recognized that the decisions of the past may have been a successful growth strategy, but it was short-sighted. Without a massive course correction, growth had plateaued.
Outdated Lackluster Brand
A lackluster brand image that did not position the company as a luxury gift justifying a high price tag
Disappointing Product Presentation
Products and services that had often been disappointing to the gift recipient prevented a repeat order from the buyer and ruined an opportunity to turn the receiver into a buyer, which is absolutely critical. This also created bad reviews that damaged the reputation of the brand.
Failed Past Strategies
The lack of a cohesive strategy that can be executed across all channels, created sub-par results for the company.
Strategy & Solution
Market and Consumer Research
Research the gifting industry, the market to target for that niche, the products to appeal to them, the channels to reach them, and the creative to engage them through a comprehensive brand strategy.
We planned to answer the following question through research
What is the definition of our market and what do the trends, insights, value drivers, and competition look like?
Where is there room / a niche for us to gain a foothold?
What is our target customer?
What do they look like- their demographics?
What values are important to them?
What sort of lifestyle do they have?
What are their common shopping behaviors?
What appeals to them?
What other brands have successfully gained their loyalty and why?
What are our current brand’s strengths, weaknesses, opportunities, and threats?
Methods used to gain an understanding of the client’s market
Brand Development
Using our research as the driver for our thought process, we applied the knowledge learned to a wide variety of your brand assets.
Enterprise-level E-commerce Website Built on WooCommerce
Zen Agency developed a state-of-the-art E-commerce website, powered by WordPress/WooCommerce, and added many customizations to improve customer experience, customer service processes, and logistics flow.
Components Programmed & Integrated
“Our collaboration with Zen Agency started when we purchased Giftbasket.com in the fall of 2017. They have been a valued strategic partner ever since. I know that we can rely on Zen to deliver what they say, when they say, and to provide helpful advice that makes a meaningful difference to our business.”
Adam Miller
Chief Operating Officer – Giftbasket.com
Custom Product Builder: Build Your Own Basket (BYOB) Functionality
The BYOB enables customers to start with an empty gift basket as a base product and add various categorized items (set up as simple products) to create a full gift basket. At checkout, the full gift basket get’s passed through the order as a single product. In other words, customers can dynamically create their own gift baskets at any price point they choose.
Custom Product Addons
Using Gravity Forms and WooCommerce Gravity Forms Product Add-ons, we’ve created several add-on groups encased in stylish accordion dropdowns. This customization alone helped increase the average order value by over 20%.
Custom Checkout Flow
The checkout fields were condensed into accordions to give customers a quicker, more user-friendly checkout experience.
Need help building and customizing your gift basket website?
We can help.
