Gift Basket Company Website, Branding, & Print Design Case Study

Gift basket WooCommerce Website Development

At A Glance offers the finest quality merchandise for all occasions. With over 1,700 options, you can customize your own basket through their build your own basket feature, or the new Giftbasket Concierge service.’s baskets are all packed by hand, with great care, in their 15,000-square-foot facility in Stony Point, New York.’s goal is to help you MAKE SOMEONE HAPPY by sending them the perfect Gift Basket. is here to make gifting easy for you!

Gift Basket Company Logo


  • Health u0026amp; Fitness
  • Healthcare
  • B to C

Our Role

  • Market Research
  • Marketing Strategy
  • Rebranding 
  • Print Collateral 
  • WooCommerce Development 
  • Product Development
  • Product Photography
holistic approach to marketing

Obstacles & Objectives

The client had an aggressive goal of being a 9-figure business in a relatively short period of time and plans to do so by creating a new vision and presence for the company. The client no longer wanted to be known as a gift basket company, but rather as a company that facilitates emotional expression to friends, family, and associates through the products and services that they provide.

The client recognized that the decisions of the past may have been a successful growth strategy, but it was short-sighted. Without a massive course correction, growth had plateaued.

Outdated Lackluster Brand

Outdated Brand Logo

A lackluster brand image that did not position the company as a luxury gift justifying a high price tag

Disappointing Product Presentation

Poor Product Photography before Zen Agency

Products and services that had often been disappointing to the gift recipient prevented a repeat order from the buyer and ruined an opportunity to turn the receiver into a buyer, which is absolutely critical. This also created bad reviews that damaged the reputation of the brand.

Failed Past Strategies

The lack of a cohesive strategy that can be executed across all channels, created sub-par results for the company.

Strategy & Solution

Brand Research

Market and Consumer Research

Research the gifting industry, the market to target for that niche, the products to appeal to them, the channels to reach them, and the creative to engage them through a comprehensive brand strategy.

We planned to answer the following question through research

What is the definition of our market and what do the trends, insights, value drivers, and competition look like?
Where is there room / a niche for us to gain a foothold?
What is our target customer?
What do they look like- their demographics?
What values are important to them?
What sort of lifestyle do they have?
What are their common shopping behaviors?
What appeals to them?
What other brands have successfully gained their loyalty and why?
What are our current brand’s strengths, weaknesses, opportunities, and threats?

Methods used to gain an understanding of the client’s market

  • Focus groups
  • Interviews
  • Participation/observation
  • Online progression testing
  • Video
    Blogging/online discussion analysis
  • Quantitative research

Brand Development

Using our research as the driver for our thought process, we applied the knowledge learned to a wide variety of your brand assets.

  • Logo and marks
  • Concept development
  • Color schemes
  • Website evaluation and usability
  • Brand imagery and product photography
  • Packaging design
  • Brand positioning

Enterprise-level E-commerce Website Built on WooCommerce

Zen Agency developed a state-of-the-art E-commerce website, powered by WordPress/WooCommerce, and added many customizations to improve customer experience, customer service processes, and logistics flow.

Components Programmed & Integrated

  • WooCommerce Customizations
  • Custom Checkout Plugin Development
  • Custom Build-Your-Own-Basket (BYOB) Functionality
  • Worldship Shipping Integration
  • Gravity Forms Product Add-ons Integration
  • Jet Integration
  • Affiliate System Integration and Management
  • Multi-Ship Functionality
  • Custom Product Feed Creation
  • Bolt Optimized Checkout Experience Integration That Is 2X Faster Than The Competition

“Our collaboration with Zen Agency started when we purchased in the fall of 2017. They have been a valued strategic partner ever since. I know that we can rely on Zen to deliver what they say, when they say, and to provide helpful advice that makes a meaningful difference to our business.”

Adam Miller

Chief Operating Officer –

Custom Product Builder: Build Your Own Basket (BYOB) Functionality

The BYOB enables customers to start with an empty gift basket as a base product and add various categorized items (set up as simple products) to create a full gift basket. At checkout, the full gift basket get’s passed through the order as a single product. In other words, customers can dynamically create their own gift baskets at any price point they choose.

Custom Product Addons

Using Gravity Forms and WooCommerce Gravity Forms Product Add-ons, we’ve created several add-on groups encased in stylish accordion dropdowns. This customization alone helped increase the average order value by over 20%.

Custom Checkout Flow

The checkout fields were condensed into accordions to give customers a quicker, more user-friendly checkout experience.

Need help building and customizing your gift basket website?

We can help.

Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.