Footwear Company Custom WooCommerce Web Development Case Study

What We Did
Footwear WooCommerce Website Design

At A Glance

Jack Schwartz Shoes Inc. is a family-owned business that has been an American manufacturer, wholesaler, and retailer of footwear for over 80 years. With offices in Soho, New York, and Guangzhou, China, JSSI currently manufactures Lugz Footwear and British Knights Sneakers. They also hold exclusive men’s footwear licenses for Andrew Marc, Marc New York, and Emeril Lagasse.

Industry

  • E-Commerce
  • Retail
  • B to C

Our Role

  • Web Development Strategy
  • WooCommerce Development 
  • Website Hosting & Maintenance
footwear-website

Obstacles & Objectives

The client presented Zen Agency with a historical, yet stale e-commerce website that was running inefficiently on a combination of frameworks. The main goals of this project were:

  • Rebuild the website on WordPress, utilizing WooCommerce as the shopping cart to maximize website performance
  • Ensure designs meet best practices and are optimized for conversion
  • Streamline ERP integration through technical consultation
  • Migrate all past customer and order data into the new WooCommerce database tables
  • Minimize time needed to create data structure and import product
  • Provide a quick and easy way for customers to find Lugz products
  • Provide an efficient way for Lugz staff to process returns

Strategy & Solution

Mockups

Enterprise-level E-commerce Website Developed on WooCommerce for Efficiency

  • Design Consultation
  • i-Parcel Integration
  • WooCommerce Web Development
  • Product Category Page Customizations to Include Variation Swatches
  • Store Locator
  • Variation Level Custom Field Programming
  • Custom Product Options Interface
  • Search WP Integration and Customizations
  • Layered Navigation – WP Facet Integration and Customization
  • Custom Plugin Development to Map Variation Custom Fields to Facets
  • Instant UPS Return Label Printing by Customers
  • Power Reviews Integration
  • Metorik Integration
  • Olark Integration
  • Site and Server Optimizations

“We highly recommend Zen Agency™ for their team of expert developers and their vision and capability in E-commerce development. We’ve now successfully launched 2 projects with them, and we had some very complex requirements. This team has helped us really customize and revamp our websites and continues to be an invaluable partner of ours.“

Alexis K. – E-commerce Director

E-commerce Director – Lugz.com

See It In Action

Check out the unique product filtering functionality.

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joseph-riviello-ceo-zen-agency
Joseph Riviello

Joe Riviello is the CEO of Zen Agency, bringing over 22 years of experience in e-commerce and holistic marketing, with deep expertise in WooCommerce and WordPress. Passionate about technology and user experience, Joe helps businesses scale through tailored digital strategies, working with clients in retail, healthcare, and finance to deliver measurable results. An AI pioneer, Joe has completed MIT online courses in AI/ML and holds a certification in the MindStudio AI platform. He leverages AI to enhance e-commerce, developing tools like AI-powered WooCommerce plugins that analyze store data to boost profitability. Joe also uses Model Context Protocol (MCP) servers to enable real-time data analysis, scaling solutions for businesses of all sizes. His experiment with seotopicalmaps.com highlighted the importance of EEAT in AI content, a lesson he applies to every project. Joe excels in streamlining operations, implementing structured frameworks like Value Engines to optimize SEO deliverables and ensure scalable success. A recognized thought leader, he speaks at conferences on digital marketing, AI, and business scalability, advocating for data-driven strategies. His expertise in WooCommerce and WordPress ensures clients achieve faster load times, higher conversions, and seamless user experiences. Leading Zen Agency with a calm, confident approach, Joe inspires his team to deliver tailored solutions—whether optimizing a WordPress site or deploying AI agents. Ready to grow smarter and faster? Explore Zen Agency’s to see how Joe can help your business thrive in the digital age.