Company Overview

Jack Schwartz Shoes Inc. is a family owned business that has been an American manufacturer, wholesaler, and retailer of footwear for over 80 years. With offices in Soho, New York, and Guangzhou, China, JSSI currently manufactures Lugz Footwear and British Knights Sneakers. They also hold the exclusive men’s footwear licenses for Andrew Marc, Marc New York, and Emeril Lagasse.


Revitalization Through Technology

The client presented Zen Agency with a historical, yet stale E-commerce website that was running inefficiently on a combination of frameworks. The main goals of this project were:

  • Rebuild the website on WordPress, utilizing WooCommerce as the shopping cart to maximize website performance.

  • Ensure designs meet best practices and are optimized for conversion.

  • Streamline ERP integration through technical consultation.

  • Migrate all past customer and order data into the new database.

  • Minimize time needed to create data structure and import product data.

  • Provide a quick and easy way for customers to find Lugz products.

  • Provide an efficient way for Lugz staff to process returns.

Custom Designed & Developed for Efficiency

  • Design Consultation

  • WooCommerce Web Development

  • Store Locator

  • Live Search

  • Custom Product Options Interface

  • Layered Navigation - WP Facet Integration and Customization

  • i-Parcel Integration

  • Product Category Page Customizations to Include Variation Swatches

  • Variation Level Custom Field Programming

  • Search WP Integration and Customizations

  • Custom Plugin Development to Map Variation Custom Fields to Facets

  • Custom Development to Accommodate Instant UPS Return Label Printing by Customers

  • Power Reviews Integration

  • Metorik Integration

  • Olark Integration

  • Site and Server Optimizations

Website demo mockups

See It In Action

Check out the unique product filtering functionality.

What Our Client Had Say

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