Athletes Treating Athletes is an online education company that specializes in helping trainers and athletes learn the basic techniques for physical therapy and injury treatment. ATA is a one-stop resource that includes self-treatment education for strength work, self-massage, stretching, mobilizations, and kinesiology taping to help athletes manage and prevent injuries.
Challenges Lead to Solutions
Irrelevant brand & confusing customer experience combined with a dated website and lackluster treatment interface meant Athletes Treating Athletes' brand needed some rehab.
Icon-Based Member Interface
ATA's member interface offers customers a progressive treatment program, available in levels 1–5 to ensure each individual's experience is optimal for his or her ability. Members engage in ATA's learning management system to pinpoint areas to target with stretching, self-massage, strength work, mobilizations, and kinesiology taping.
The Road to Recovery
When clients use the interactive body map, they select their particular pain center and sign-up for monthly memberships as an individual or team. From there they are transported to the learning management system that guides members through the step-by-step process using videos and text tutorials on the recommended treatment methods. Not only does ATA's custom solution give members the valuable training they need, but it also provides a re-occurring income stream generated by monthly membership fees.
Interactive Body Map
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