Roe Racing
Roe Racing
A brand built on a life-long passion and love for automobiles
Company Overview
Offering superchargers and performance enhancements for Dodge Viper, Challenger, Charger, and Ram SRT-10 makes and models, Roe Racing is an industry leader in vehicle modifications. Tailoring the company's product line to match their customers' need for speed, Roe Racing continues to provide OEM and Roe original parts. Over the last 27 years, Roe Racing U.S.A. has built an outstanding reputation for quality, innovative products, with the primary goal of supporting their expanding customer base.
Brand & Website Stuck in Low Gear
Roe Racing, a manufacturer of speed upgrades and supercharger systems, brought their aging brand identity and failing E-commerce site to the Zen Agency garage to get tricked out.
Branding & Web Development
Supercharged Branding
Zen Agency created a new brand identity, including the “RR” viper-like icon to more clearly communicate Roe Racing’s product offerings to their target demographic.
Web Design and Development
We utilized this brand identity to develop a new website that is highly organized and end-user focused, on the most popular E-commerce platform, WooCommerce.
What We Did
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Branding
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Logo Design
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Web Design and Development
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E-commerce
See It in Action
Check out the unique functionality and flexibility when we build automotive websites on WooCommerce.
Fast, Efficient Search and Discovery
Search auto parts by year, make, and model or any keyword. Filter results further via nested categories and tags.
We had to add an efficient search option for the rather large Year/Make/Model data of automobiles. So, we used Algolia to overcome this and used it as a hierarchical taxonomy for optimal performance. The end result is a search and discovery response in milliseconds.
Classifieds Functionality
Enables customers to sell their own products for a listing fee.
Wishlist Functionality
Allows customers to create wishlists and save them privately or share with friends.
