A 5-Step Process to Increasing the Lifetime Value of Your Customers

A 5-Step Process to Increasing the Lifetime Value of Your Customers

Note: This is Part 2 of the “Know Your Metrics” series Let’s say that there are two companies in the same niche. They sell the same type of product. The two companies are, for the most part, very similar. They both calculated the LTV (lifetime value) of their average client. But there is a stark…