Recent Blog Posts on Website Design and Development, Internet Marketing, Branding and Digital Strategies.

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content-marketing-strategy

What Is Content Marketing? How You Can Get Started Today

Almost every successful website has one thing in common: Great content. You can have an extremely beautiful website with all the bells and whistles, but if you don’t have content, your web presence is woefully incomplete. There are no shortcuts: You need good content. And you need to market that content if you want to…

audience

Art of Brand Storytelling Part 3: Ensuring Your Story Has an Audience

Note: This is the 3rd part of our Art of Brand Storytelling Series. In the last post, we referenced the classic 1984 Macintosh ad. But, as great as that ad was, it had millions of dollars behind it, and it premiered during the Superbowl, which is one of the most highly watched televised events of…

construct-story

Art of Brand Storytelling Part 2: How to Construct a Story

Note: This is part 2 in our Art of Brand Storytelling Series Iconic brands like Apple have long recognized the power of brand storytelling. In 1984, before Apple was “Apple”, the company launched an unconventional, controversial 1 minute tv spot during the 3rd quarter of Superbowl XVIII. It was their first tv ad, and they…

interesting-content

How to Make Extremely Interesting Content in a Boring Industry

So, you want to create interesting content, but your industry is far from interesting. This sounds like an impossible dilemma. In your eyes, it may seem like you’re trying to convert a dull rock into a shining piece of gold. Here’s the good news: creating interesting content in a boring industry is far from impossible.…

copywriting

How to Find the Right Style for Your Copywriting

The difference between good copy and not-so-good copy is pretty stark. To write compellingly, you need to assume the roles of both artist and scientist, and know how to balance the two. Weak copy will blindly neglect both of these roles. Creativity is the engine that propels the copy and brings it to life. The…

content-management

How to Successfully Create and Manage Content for Your Ecommerce Store in 2016

There’s a few reasons why content is absolutely essential when running an online business: it can build authority, instill trust, gain traffic, and persuade site visitors into becoming buyers. It’s one of the most important elements on your site, and it should be an integral part of your marketing strategy. With all of that said,…

automated-marketing

4 Simple Ways That Marketing Automation Can Take Your Business to the Next Level

Arguably, the most exciting aspect of owning a business in the era we live in is the sheer amount of technology that we have at our fingertips. Technology elevates the potential of what you can do with your marketing because it expands your capabilities and opportunities. And while technology will not act as some magic…

instagram

The Best Types of Posts That Will Build Your Brand on Instagram

There are now over 300 million people who use Instagram. That’s a staggering number. A few years ago it was a new Iphone-only app, now it’s a social media behemoth. There are many reasons why people are addicted to Instagram, but let’s talk about the primary reason: It’s a visual medium. People love pictures and…

content-marketing

Overcoming Content Marketing’s Most Frustrating Challenges

Content marketing’s stock is sky-high right now. It’s the hot topic, and it seems like almost every marketer is recommending it. There are some strong chances that you’ve already implemented some form of content marketing, whether it is a simple blog or a weekly video series. We love content, and we know that it can…

copywriter

4 Questions You Should Ask a Copywriter Before You Hire Him

Businesses, whether they like it or not, need copywriting. Copywriting is seen as some secretive, wizardly craft that is difficult to master. The learning curve turns busy small business owners off. Taking the time to study classic sales letters, absorb all of the principles and tactics, and learning how to construct hard-hitting sales copy can…

you-tube

How to Use Youtube as a Powerful Content Marketing Tool

There are literally 1 billion users of Youtube. It generates billions of views per day. The time that people spend on it are increasing each year. To say that Youtube has become an institution would be an understatement. Everyone uses and knows about it, and your business needs to be on it. Youtube is one…

print-campaign

How to Successfully Leverage Online Marketing for Your Print Campaign

As technology becomes more advanced, more businesses are hopping on the Digital Marketing Locomotive; which, really, is not a bad thing. The 20th century was obviously dominated by traditional advertising methods, like print and radio; now we have marketing machines like Facebook and Youtube that have taken over. 10-15 years ago, the concept of digital…