Recent Blog Posts on Website Design and Development, Internet Marketing, Branding and Digital Strategies.

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4-business-lessons-from-game-of-thrones

4 Business Lessons from Game of Thrones

As the final season of HBO’s Game of Thrones kicks off, fans across the world are clamoring for answers. Although the existence of dragons, wights, and direwolves add to the fantasy of the world, there’s real life lessons Game of Thrones can teach you about doing business. Here are 4 Business Lessons from Game of…

marketing automation companies

4 Tactics Marketing Automation Companies Use to Improve ROI

The most exciting part of doing business in this day in age is how much technology is available. This elevates the potential of what you can do with your marketing since it opens up a world of opportunities. While technology won’t be the magic button that will fix all of your problems, it helps accelerate…

Zen Agency | A Digital Agency

Zen Agency is Now a Sharpspring Silver Partner!

Zen Agency has earned the Sharpspring Silver Partner Certification from Sharpspring, a leading marketing automation platform. Why Does Marketing Automation Matter? The marketing automation tools provided by Zen Agency as a Sharpspring Silver Partner allows you to deliver the right message to the right leads. Track your content, who is seeing it, and craft an…

content-marketing-strategy

What Is Content Marketing? How You Can Get Started Today

Almost every successful website has one thing in common: Great content. You can have an extremely beautiful website with all the bells and whistles, but if you don’t have content, your web presence is woefully incomplete. You must learn how to start content marketing the proper way. There are no shortcuts: You need good content.…

audience

Art of Brand Storytelling Part 3: Ensuring Your Story Has an Audience

Note: This is the 3rd part of our Art of Brand Storytelling Series. In the last post, we referenced the classic 1984 Macintosh ad. But, as great as that ad was, it had millions of dollars behind it, and it premiered during the Superbowl, which is one of the most highly watched televised events of…

construct-story

Art of Brand Storytelling Part 2: How to Construct a Story

Note: This is part 2 in our Art of Brand Storytelling Series Iconic brands like Apple have long recognized the power of brand storytelling. In 1984, before Apple was “Apple”, the company launched an unconventional, controversial 1 minute tv spot during the 3rd quarter of Superbowl XVIII. It was their first tv ad, and they…

interesting-content

How to Make Extremely Interesting Content in a Boring Industry

So, you want to create interesting content, but your industry is far from interesting. This sounds like an impossible dilemma. In your eyes, it may seem like you’re trying to convert a dull rock into a shining piece of gold. Here’s the good news: creating interesting content in a boring industry is far from impossible.…

copywriting

How to Find the Right Style for Your Copywriting

The difference between good copy and not-so-good copy is pretty stark. To write compellingly, you need to assume the roles of both artist and scientist, and know how to balance the two. Weak copy will blindly neglect both of these roles. Creativity is the engine that propels the copy and brings it to life. The…

content-management

How to Successfully Create and Manage Content for Your Ecommerce Store in 2016

There’s a few reasons why content is absolutely essential when running an online business: it can build authority, instill trust, gain traffic, and persuade site visitors into becoming buyers. It’s one of the most important elements on your site, and it should be an integral part of your marketing strategy. With all of that said,…

instagram

The Best Types of Posts That Will Build Your Brand on Instagram

There are now over 300 million people who use Instagram. That’s a staggering number. A few years ago it was a new Iphone-only app, now it’s a social media behemoth. There are many reasons why people are addicted to Instagram, but let’s talk about the primary reason: It’s a visual medium. People love pictures and…

content-marketing

Overcoming Content Marketing’s Most Frustrating Challenges

Content marketing’s stock is sky-high right now. It’s the hot topic, and it seems like almost every marketer is recommending it. There are some strong chances that you’ve already implemented some form of content marketing, whether it is a simple blog or a weekly video series. We love content, and we know that it can…

hire-a-copywriter

How to Hire a Copywriter – 4 Must Ask Questions

Businesses, whether they like it or not, need copywriting. Copywriting is seen as some secretive, wizardly craft that is difficult to master. The learning curve turns busy small business owners off. Taking the time to study classic sales letters, absorb all of the principles and tactics, and learning how to construct hard-hitting sales copy can…