Recent Blog Posts on Website Design and Development, Internet Marketing, Branding and Digital Strategies.

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mobile-device-optimization

5 Easy Tips to Optimize Your Emails for Mobile Devices

The consensus on email marketing is that it still works—really, really well. People still go to their inboxes multiple times per day to look at their new emails, and that is unlikely to change anytime soon. The consensus on mobile marketing is that it’s here to stay. Mobile devices certainly are not going anywhere; in…

marketing-plan

How to Implement a Better Marketing Plan in 2015

We are nearly 2 months into the new year, and now it’s time for action. Every business is looking to dramatically improve their marketing ventures. Businesses have begun to plan and allocate their budgets, and are starting to put these plans into effect. In 2015, there are certain digital marketing channels that you should definitely…

referrals

How to Naturally Boost Your Referrals

Some of the best and easiest customers that can be acquired will be gained from referrals. Referral marketing is a criminally underused tactic to gain new business. People love doing business with companies they trust. But trust is very hard to earn if someone is learning about your company for the first time. If someone…

link-building

How to Earn Links in 2014

“SEO” has really become a dirty word these days. What with all those black-hat SEO companies getting customers penalized and all… In fact, “SEO” has attracted such a negative stigma that “SEO Moz,” an inbound marketing thought leader, rebranded its company name to just “Moz.” But You Do Need to Do SEO! Now, it’s important…

simplified marketing

How to Simplify Your Marketing

One of the problems in the marketing industry is the obsession with fads, buzzwords, and fluff. Go to some digital marketing blogs and you’ll smacked with unproven and untested theories and ideas that, on the surface, sound great but will not be applicable to your business. The truth is that digital marketing is not a…

what is retargeting

What is Retargeting and Why Should You Care?

The vast majority of visitors to your e-commerce site do not purchase the first time. Retargeting is a strategy you use to get them coming back. After all, they were at least interested enough to visit your site, so that means there’s a good chance they’d like to buy from you later on down the…

email-marketing

Beyond the Sale: Why Email Marketing Should be an Evergreen Strategy

The subject line will help to get your emails opened, but the actual content of the email will determine whether or not you will secure a sale. The average person’s inbox will have loads of different emails, and many of them will either sit unopened, be discarded, or get marked as spam. In 2014, sending…

inbound marketing strategy

Inbound Marketing Strategy and Why It Matters

The World Wide Web has dramatically changed the way we do business. It equips online business owners with the tools they need to focus their marketing dollars on highly targeted customer bases. This is where inbound marketing strategy shines the most. “Marketing is a contest for people’s attention.”- Seth Godin How an Inbound Marketing Strategy…

email-marketing

How to Fix Your Email Subject Lines to Improve Your Open Rates

Email marketing is far from dead. Sure it may have been easier 5-10 years ago. There were less regulations, and the average inbox wasn’t a messy swamp flooded with over-the-top marketing messages and borderline spam emails. When you engage in email marketing in 2014, you are vying for your prospects’ attention while other companies and…

social local mobile marketing

Are you focusing on Social-Local-Mobile?

Things are changing. 10 years ago, digital marketing was  much more raw and simple. You could throw up a cheap website, spend some time and money on SEO, and you could have gotten decent results. Social media was fresh out of the womb. The smartphone was only an idea, if that. In 2014, the digital…

facebook

How to Dominate Facebook

47% of Americans who are on social networks say that Facebook is the primary influencer of purchases. Businesses need to know how to play the social media game, and they need to know how to play it well. When more and more people are connecting to social networks, you have to adapt sufficiently to meet…

marketing

4 Questions Every Business Needs to Ask When It Comes to Marketing

Businesses are worried about securing new customers, and they’re unsure of what they should do to alleviate this concern. The fact is that there is a multitude of different ways to bring customers through your doors. You should never have any problems finding a marketing method that will work for your business. There is no…