Recent Blog Posts on Website Design and Development, Internet Marketing, Branding and Digital Strategies.

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4-business-lessons-from-game-of-thrones

4 Business Lessons from Game of Thrones

As the final season of HBO’s Game of Thrones kicks off, fans across the world are clamoring for answers. Although the existence of dragons, wights, and direwolves add to the fantasy of the world, there’s real life lessons Game of Thrones can teach you about doing business. Here are 4 Business Lessons from Game of…

marketing automation companies

4 Tactics Marketing Automation Companies Use to Improve ROI

The most exciting part of doing business in this day in age is how much technology is available. This elevates the potential of what you can do with your marketing since it opens up a world of opportunities. While technology won’t be the magic button that will fix all of your problems, it helps accelerate…

Zen Agency | A Digital Agency

Zen Agency is Now a Sharpspring Silver Partner!

Zen Agency has earned the Sharpspring Silver Partner Certification from Sharpspring, a leading marketing automation platform. Why Does Marketing Automation Matter? The marketing automation tools provided by Zen Agency as a Sharpspring Silver Partner allows you to deliver the right message to the right leads. Track your content, who is seeing it, and craft an…

law-firm-marketing

How to Create a Successful Law Firm Marketing Funnel

If you were to go back 20 years, you would see that law firm marketing was starkly different than it is today. You would see more billboards, late-night infomercials, neighborhood flyers, and newspaper ads. These days, we have websites, SEO, pay-per-click ads, and social media marketing. The options available to lawyers today give them countless…

Zen Agency

5 Steps for Creating a Successful Marketing Strategy

Many businesses jump straight into marketing without a plan. This is a big mistake. Going into battle without a strategy will leave you with a poorly spent marketing budget and lackluster results. Often enough, the difference between companies who dominate the marketplace and companies who fail to get off the ground is simple: A clear,…

the-5-step-cheat-sheet-for-using-youtube-for-your-local-business

The 5 Step Cheat-Sheet for Using Youtube for Your Local Business

If I were to ask you, “what’s the #1 search engine?”, you would automatically say, “Google”, and you’d be right. But what if I were to ask you to state the #2 search engine? Some would say Bing or Yahoo, but the truth is that Youtube is the second largest search engine in the world.…

landing-page

Why Dedicated Landing Pages Can Drive More Leads to Your Local Business

Marketing works best when visitors feel like a product, service or company is able to help them. When you’re browsing for a product or service, you want to land on a relevant webpage with clear information. If you’re looking for a landscaper in Baltimore, you will want to click on a webpage that quickly demonstrates…

push-notifications-ecommerce

How to Use Website Push Notifications to Skyrocket Your Ecommerce Sales

There are always new methods to grow sales and revenues, and some are more effective than others. Website push notifications are fairly new and have been making waves in the world of eCommerce. For years now, large retailers have implemented mobile push notifications from apps with varying levels of success. Mobile push alerts will appear…

WooCommerce-Batches

How to Sell Products in Batches With WooCommerce

Selling products in batches has been a common practice for as long as items have been sold. But it’s something that many ecommerce stores fail to utilize. In this blog post, well discuss why you should sell products in batches, and how to go about doing it with WooCommerce. Look at it like this: There…

digital-marketing-methods

How to Use Unconventional Marketing Methods to Grow Your Online Brand

The popularity of e-commerce continues to rise. In the US alone, it is expected that e-commerce sales will reach nearly 2 trillion dollars in 2016. Online has become the first option to many consumers, but if you want to take advantage of this, you need great marketing. We know that social networking strategies, email marketing,…

maximize-profits

3 Simple Ways to Maximize Revenue Opportunities for Your Ecommerce Store

Let’s ask one very simple, but important, question. Are you taking advantage of all revenue-generating opportunities? As you can see, this is one very simple question, and if you answer it sincerely, you can check the temperature of your online store. There are many ways to increase revenue in an ecommerce. One way could be…

ecommerce-brand

How to Firmly Position Your Ecommerce Brand Above the Competition

Ecommerce can be a dogfight. So many different retailers are vying for supremacy in often crowded markets. Customers in 2016 now have more choices than they have ever had. With smartphone devices attached to them like an extra limb, they can pull up hundreds of your competitors in seconds. One of the most powerful things…