Recent Blog Posts on Website Design and Development, Internet Marketing, Branding and Digital Strategies.

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Zen Agency | A Digital Agency

Zen Agency is Now a Sharpspring Silver Partner!

Zen Agency has earned the Sharpspring Silver Partner Certification from Sharpspring, a leading marketing automation platform. Why Does Marketing Automation Matter? The marketing automation tools provided by Zen Agency as a Sharpspring Silver Partner allows you to deliver the right message to the right leads. Track your content, who is seeing it, and craft an…

law-firm-reputation

How to Create a Successful Marketing Funnel for Your Law Firm

If you were to go back 20 years, you would see the way that lawyers marketed their firm was starkly different than it is today. You would see more billboards, late-night infomercials, neighborhood flyers, and newspaper ads. These days, we have websites, SEO, pay-per-click ads, and social media marketing. The options available to lawyers today…

Zen Agency

5 Steps for Creating a Successful Marketing Strategy

Many businesses jump straight into marketing without a plan. This is a big mistake. Going into battle without a strategy will leave you with a poorly spent marketing budget and lackluster results. Often enough, the difference between companies who dominate the marketplace and companies who fail to get off the ground is simple: A clear,…

you-tube

The 5 Step Cheat-Sheet for Using Youtube for Your Local Business

If I were to ask you, “what’s the #1 search engine?”, you would automatically say, “Google”, and you’d be right. But what if I were to ask you to state the #2 search engine? Some would say Bing or Yahoo, but the truth is that Youtube is the second largest search engine in the world.…

landing-page

Why Dedicated Landing Pages Can Drive More Leads to Your Local Business

Marketing works best when visitors feel like a product, service or company is able to help them. When you’re browsing for a product or service, you want to land on a relevant webpage with clear information. If you’re looking for a landscaper in Baltimore, you will want to click on a webpage that quickly demonstrates…

push-notifications-ecommerce

How to Use Website Push Notifications to Skyrocket Your Ecommerce Sales

There are always new methods to grow sales and revenues, and some are more effective than others. Website push notifications are fairly new, and have been making waves in the world of ecommerce. For years now, large retailers have implemented mobile push notifications from apps with varying levels of success. Mobile push alerts will appear…

WooCommerce-Batches

How to Sell Products in Batches With WooCommerce

Selling products in batches has been a common practice for as long as items have been sold. But it’s something that many ecommerce stores fail to utilize. In this blog post, well discuss why you should sell products in batches, and how to go about doing it with WooCommerce. Look at it like this: There…

digital-marketing-methods

How to Use Unconventional Marketing Methods to Grow Your Online Brand

The popularity of e-commerce continues to rise. In the US alone, it is expected that e-commerce sales will reach nearly 2 trillion dollars in 2016. Online has become the first option to many consumers, but if you want to take advantage of this, you need great marketing. We know that social networking strategies, email marketing,…

maximize-profits

3 Simple Ways to Maximize Revenue Opportunities for Your Ecommerce Store

Let’s ask one very simple, but important, question. Are you taking advantage of all revenue-generating opportunities? As you can see, this is one very simple question, and if you answer it sincerely, you can check the temperature of your online store. There are many ways to increase revenue in an ecommerce. One way could be…

ecommerce-brand

How to Firmly Position Your Ecommerce Brand Above the Competition

Ecommerce can be a dogfight. So many different retailers are vying for supremacy in often crowded markets. Customers in 2016 now have more choices than they have ever had. With smartphone devices attached to them like an extra limb, they can pull up hundreds of your competitors in seconds. One of the most powerful things…

automated-marketing

4 Simple Ways That Marketing Automation Can Take Your Business to the Next Level

Arguably, the most exciting aspect of owning a business in the era we live in is the sheer amount of technology that we have at our fingertips. Technology elevates the potential of what you can do with your marketing because it expands your capabilities and opportunities. And while technology will not act as some magic…

up-sell-ecommerce

Why Upselling Is One of The Best Ways to Increase Customer Satisfaction

Inexperienced vendors view upselling as a dirty concept. Many think it’s a cheap, sleazy tactic that only exists to get more sales. To be fair, that can be the case. There are hordes of deviously sleazy salesman who are quite talented at sinking their hands into their customers’ pockets, while offering no value in return.…