Recent Blog Posts on Website Design and Development, Internet Marketing, Branding and Digital Strategies.

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Why You Need a WooCommerce Store

According to a study published by the U.S. Census Bureau’s Department of Commerce, total e-commerce sales in the United States were estimated at $513.6 billion in 2018, a 14.2% increase from 2017. This data has been on an upward trend since 2009. Future projections globally cement e-commerce as the primary shopping method. Now, more than…

Zen Agency | A Digital Agency

Zen Agency is Now a Sharpspring Silver Partner!

Zen Agency has earned the Sharpspring Silver Partner Certification from Sharpspring, a leading marketing automation platform. Why Does Marketing Automation Matter? The marketing automation tools provided by Zen Agency as a Sharpspring Silver Partner allows you to deliver the right message to the right leads. Track your content, who is seeing it, and craft an…


3 Surefire Ways to Sink Your Ecommerce Store

Building an online business can be tricky. This is especially the case if you’ve never had an online business before. Fatal mistakes are too easy to make, and it’s something that you cannot reasonably afford when starting out. But, if you know the mistakes that are commonly made, you can dodge the pitfalls that have…

How to Create a WordPress Logout Shortcode

How to Create a WordPress Logout Shortcode

//WordPress Logout Shortcode function logout_func ($atts, $content = null) { extract(shortcode_atts(array( ‘linktext’ => ‘Log Out’, ), $atts)); $logoutlink = wp_logout_url( home_url() ); return ‘‘. $linktext .’‘; } add_shortcode( ‘wplogout’, ‘logout_func’ ); ?> // Example Usage: // [wplogout linktext=”YES”] – if you don’t specify linktext, will just display “Log Out”


5 Incredibly Easy Ways to Optimize Your Online Store

In the grind of running an online retail operation, many small details get ignored. But often enough, these small details can make or break your online store. With this in mind, it’s time to stop overlooking the small things, because they can have a pretty bug effect on your success. This post lists a few…


WooCommerce Vs. BigCommerce: Which One Wins Out?

E-commerce has revolutionized the way we shop. Brick and mortar retailers have been looking to haul their shops online, and there are many options for businesses that would like to do so. Some of these options include using WordPress or an all-in-one hosted solution. Particularly, there is WooCommerce (a shopping cart plugin from WooThemes), and…

Are you making a list and checking it twice?

Are you making a list and checking it twice?

Sounds a little too much like a Christmas carol … but it’s a good tip. After launching your website, an area may change or a new area may be added to your business. Regardless if you are updating the site on your own or having Zen Agency make these updates, here are a few tips…


Three Reasons Why WooCommerce Is Better Than Shopify

There are a lot of things to worry about when you’re running an online store. Some of these things have a larger impact than others. The platform from which you run your store is highly important. The eCommerce platform that you use can either limit your success or make your efforts easier. Over the past…

Responsible Website Re-Design

Responsible Website Re-Design

Let me preface this article with two important points: By redesign I mean more than a brand evolution. I am referring to completely changing the look, feel, functionality of your website. It may include moving from one platform/CMS to another. It may include changing your content, or information hierarchy/site map, or all the above. Ultimately,…


6 Reasons Why WooCommerce Is One of the Best Shopping Carts for Retailers

Released in 2011, WooCommerce is an open-source shopping cart WordPress plugin for ecommerce retailers. With over 2.3 million downloads in 3 years, it is one of the most popular and most powerful ecommerce options for online business owners and retailers (both large and small). The WooCommerce plugin is one of the premier shopping cart platforms…


The Importance of Wireframes When Designing a Website

A house is seldom built without a visual outline; an architectural blueprint that displays the home’s appearance and its basic functionalities. Try building a home without some sort of blueprint and you’ll fail miserably. And designing a website isn’t too different. It’s never a good idea to simply design a website from what’s floating in…