Recent Blog Posts on Website Design and Development, Internet Marketing, Branding and Digital Strategies.

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ADA Compliance Services

Your website is the tool through which you connect with all of your customers. Accessibility is key for ensuring that customers have equal ability to access your website, regardless of their personal capabilities. ADA compliance doesn’t just help ensure that your website meets the right standards for legal compliance. It also helps you connect with…

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How Bad Web Design Can Affect Your Digital Marketing Campaigns

When you create a marketing strategy, you want to make sure that your marketing dollars are going to good use. While you put a lot of thought into developing a strategy that works to grow your business while staying within budget, there are some things that could be detracting from your marketing efforts without you…

Two friends navigating a well-designed e-commerce site

Don’t Make Me Think: E-Commerce UX Tips to Make Your Customers WANT to Buy

User experience (UX) is critical to the success of any e-commerce business. According to a report by Adobe, 38% of e-commerce customers will leave a site if the design is unattractive. Meanwhile, 73% insist on finding content that displays well on their devices. Customers increasingly demand elegant content over simple and plain websites. With so…

ecommerce-store

3 Surefire Ways to Sink Your Ecommerce Store

Building an online business can be tricky. This is especially the case if you’ve never had an online business before. Fatal mistakes are too easy to make, and it’s something that you cannot reasonably afford when starting out. But, if you know the mistakes that are commonly made, you can dodge the pitfalls that have…

trustworthy-website

5 Simple Ways to Make Your Web Presence More Trustworthy

The purpose of your business website is to capture more sales and to expand your brand. One of the things that often gets overlooked when it comes to web design is the trustworthiness of a website. This means that if you want to see a certain level of success, your website needs to be totally…

website-design-example

3 Metrics that Should Tell You When It’s Time for a Website Redesign

Like many other things in life, your website can age. Father Time is no stranger to online properties. Your website, at one time, may have been a high-performing powerhouse that churned qualified leads through your door. If you’ve upheld the same design for several years, and you may have noticed a dip in that performance,…

responsive-web-design

4 Responsive Web Design Mistakes That You Want to Avoid

As responsive design becomes more popular, more businesses have migrated to it—for good reason. It offers the best user experience and accessibility, and users have started to expect responsive websites when they’re surfing the web. Businesses have started to overhaul their web presence with brand new responsive websites, which is great, but some have poorly…

online-store

5 Incredibly Easy Ways to Optimize Your Online Store

In the grind of running an online retail operation, many small details get ignored. But often enough, these small details can make or break your online store. With this in mind, it’s time to stop overlooking the small things, because they can have a pretty bug effect on your success. This post lists a few…

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Five Web Design Elements that You Should Split Test

Much of conversion optimization comes down to testing various elements to see what works best. You compare Item A vs. Item B, and you see what wins out. You should be constantly conducting split tests to weed out any weak elements of your web design. What may work in theory may not work once you…

seo-advice

3 Steps to Ensure Long-Term SEO Success

Depending on your strategy, search engine optimization can be the cause for either frustration or celebration. It’s tricky, as there are so many traps that you can fall into, and it’s easy to get swayed by the near-endless amount of tactics and tips that float around the internet. But it’s like trying to drive cross-country…

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Why Custom Sidebars Pro Is One of the Most Essential WordPress Plugins You’ll Ever Use

WordPress’ widget function has always been limiting. The average WordPress site will have identical sidebars, with the same widgets, on every single page of the site. There is no flexibility, no customization, no control. Most of the widget customization plugins on the market are basic and are not feature-rich. WordPress users have been forced to…

woocommerce-vs-shopify

Three Reasons Why WooCommerce Is Better Than Shopify

There are a lot of things to worry about when you’re running an online store. Some of these things have a larger impact than others. The platform from which you run your store is highly important. The eCommerce platform that you use can either limit your success or make your efforts easier. Over the past…