Recent Blog Posts on Website Design and Development, Internet Marketing, Branding and Digital Strategies.

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Why You Need a WooCommerce Store

According to a study published by the U.S. Census Bureau’s Department of Commerce, total e-commerce sales in the United States were estimated at $513.6 billion in 2018, a 14.2% increase from 2017. This data has been on an upward trend since 2009. Future projections globally cement e-commerce as the primary shopping method. Now, more than…

Zen Agency | A Digital Agency

Zen Agency is Now a Sharpspring Silver Partner!

Zen Agency has earned the Sharpspring Silver Partner Certification from Sharpspring, a leading marketing automation platform. Why Does Marketing Automation Matter? The marketing automation tools provided by Zen Agency as a Sharpspring Silver Partner allows you to deliver the right message to the right leads. Track your content, who is seeing it, and craft an…

b2b marketing

How to Incorporate eCommerce Sales into Your B2B Operation

B2B companies will reach $12 trillion in total revenue by 2020; in 2012, the number was only $5.5 trillion. That’s a steep increase. There are many factors that are causing this, but one of the main reasons is because of online opportunities. Online B2B marketing is definitely a big contributor to the hike in overall…

customer-loyalty-program

How to Encourage Customer Loyalty and Grow Sales by Creating a Membership Program in WooCommerce

If you own an online store, I’m going to assume that your #1 goal is to get more sales. At the end of the day, the metric that you care about the most if your revenue. No sales = no revenue. So you’re constantly thinking of ways to exponentially increase your sales. The good thing…

reduce-costs

How to Reduce Costs While Increasing Profitability

People will dedicate hours upon hours of their lives thinking on one thing: How to make more money. So, as the owner of an online store, it’s obvious you’re always thinking about actions that generate profits. We know that the numbers are important, but sometimes we become obsessed with them. The truth is that your…

set-goals

5 Ways Your Business Can Stay on Track in 2016

At some point in your life, you have probably wrote down a few goals. And, since you’re human, there probably have been a few times that you didn’t live up to them. It happens. Recording your goals on a piece of paper (or on an electronic device) can be powerful, but it’s only as effective…