Recent Blog Posts on Website Design and Development, Internet Marketing, Branding and Digital Strategies.

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Digital marketer working on new campaigns with both PPC and influencers

PPC and Influencers: Revenue Booster or Pie-in-the-Sky Strategy?

Digital advertising has many objectives. But your online store uses it to generate a good ROI through increased conversions. Among the many options available when it comes to digital advertising, PPC (pay-per-click) and influencer marketing are the most popular because of their efficiency in attracting leads and converting them to sales. But as users become…

marketing automation companies

4 Tactics Marketing Automation Companies Use to Improve ROI

The most exciting part of doing business in this day in age is how much technology is available. This elevates the potential of what you can do with your marketing since it opens up a world of opportunities. While technology won’t be the magic button that will fix all of your problems, it helps accelerate…


Why Call Tracking Is Critical for Local Businesses

Let’s say you’re a business that’s running different online and marketing channels like SEO, PPC, email marketing and direct mail. You notice a remarkable uptick in sales, but you’re not precisely sure where they are coming from, as you’re using a variety of different marketing methods. If many of your leads contact you via the…

pay-per-click (PPC)

The 5 Profit-Generating Benefits of Pay-per-Click (PPC)

It’s safe to say that you’ve heard about pay-per-click (PPC) marketing. You’ve probably heard it’s a bit risky, and it’s easy to lose money with it. That’s true; it can be a bit risky– if you don’t know what you’re doing. It goes without saying that with any marketing method that you use, you should…


Facebook Vs. Google: How to Choose the Right PPC Platform

PPC can be a scary world for inexperienced business owners. But it’s probably a very enticing one. You’ve probably heard of the stories of competitors killing it via paid search, so your curiosity is peaked. PPC marketing is really something that you should consider. It’s a great way to get a surge of targeted traffic…