Recent Blog Posts on Website Design and Development, Internet Marketing, Branding and Digital Strategies.
The 3 Tenets of Lead Generation: How You Can Produce Sales On-Demand
Sales are the lifeblood of any business. Without a steady stream of sales, you don’t have revenue. And without revenue, you don’t have a thriving business. In today’s post, we’re going to look at the three tenets of lead generation, and how you can use them to exponentially grow your business. Tenet 1: You Must…
Zen Agency is Now a Sharpspring Silver Partner!
Zen Agency has earned the Sharpspring Silver Partner Certification from Sharpspring, a leading marketing automation platform. Why Does Marketing Automation Matter? The marketing automation tools provided by Zen Agency as a Sharpspring Silver Partner allows you to deliver the right message to the right leads. Track your content, who is seeing it, and craft an…
How to Create a Successful Marketing Funnel for Your Law Firm
If you were to go back 20 years, you would see the way that lawyers marketed their firm was starkly different than it is today. You would see more billboards, late-night infomercials, neighborhood flyers, and newspaper ads. These days, we have websites, SEO, pay-per-click ads, and social media marketing. The options available to lawyers today…
How to Increase Email Sales Through Lead Nurturing
Look at your inbox right now. Are the marketing emails in your inbox sales-only? How often do you receive marketing emails that are not trying to sell you something? You probably don’t even remember the last time a marketing email arrived at your inbox without trying to sell you something. This is because marketers are…
4 Simple Ways That Marketing Automation Can Take Your Business to the Next Level
Arguably, the most exciting aspect of owning a business in the era we live in is the sheer amount of technology that we have at our fingertips. Technology elevates the potential of what you can do with your marketing because it expands your capabilities and opportunities. And while technology will not act as some magic…
The Best Types of Posts That Will Build Your Brand on Instagram
There are now over 300 million people who use Instagram. That’s a staggering number. A few years ago it was a new Iphone-only app, now it’s a social media behemoth. There are many reasons why people are addicted to Instagram, but let’s talk about the primary reason: It’s a visual medium. People love pictures and…
How to Use Twitter as a Powerful Lead Generation Tool
People underestimate Twitter. Businesses see it as a customer service or a branding tool, which is an accurate application of it, but it’s limiting. Twitter is a versatile platform, and is one of the best tools can use for lead generation– the majority of businesses don’t really know it yet. Let’s look at some ways…