Recent Blog Posts on Website Design and Development, Internet Marketing, Branding and Digital Strategies.
Why Quality Backlinks Matter
Google has changed its algorithm yet again and this time it’s aimed at product review websites. As stated in Google’s latest announcement, informative and more in-depth product reviews will receive a rankings bump. As Google explained to Search Engine Land: We know people appreciate product reviews that share in-depth research, rather than thin content that simply…
Why You Need to Pay Attention to Your Website’s Core Web Vitals
For years now, Google has been stressing the importance of the user experience to web developers, PPC specialists, and SEO experts. Each year, the search engine giant has been adding several UX components to its ranking algorithm, such as mobile-friendliness, safe browsing and HTTPS security, and the intrusive interstitial penalty (i.e. intrusive popups that can…
The Right and Wrong Way of Writing a Local Landing Page
If you’re a small business, you are well aware of the importance of ranking high for keywords for your products or services. For example, if you are a dentist, you know your practice’s geographical area is limited. You are well aware of who your audience is and who your competition is in getting that audience.…
5 Secrets of Successful Content Marketing Companies
As the landscape of business changes on a daily basis, the importance of your brand’s online presence only grows. With the shift towards eCommerce, content marketing companies are being sought out to help market businesses. Here are 5 tips that content marketing companies like Zen Agency use. 5 Secrets Successful Content Marketing Companies Use Create…
WooCommerce SEO Secrets to Rank High in Google
WooCommerce is a great eCommerce solution for many reasons. But if you’re coming to this blog, you’re well aware of this and want more out of the platform. Well, we have great news. As easy as it is to manage your business from WooCommerce, it’s just as simple to market your products. Check out these…
SEO Product Description Guide
With the growth of eCommerce, business is taking place online now more than ever. For your online store, it’s important to stand out above the crowd. Search engine optimization (SEO) allows you to properly target your niche with what they are searching for. Let’s show you how the top eCommerce sites do this in our…
6 Essential Technical SEO Tips for Your Business Blog
One of the most versatile marketing tools that you have available is your blog, especially if you follow our essential SEO Tips. It’s great for building your brand and growing an audience, but people don’t really realize how it can build traffic to your website. When running a website, organic traffic is one of your…
How to Migrate a Site to a New Domain Without Losing Your SEO Rankings
Changing the domain name of your website can have huge repercussions for your SEO. This is because your domain is linked to several metrics: Trust Domain authority Domain age Pagerank Backlinks This will all get erased if you improperly move your domain. The good thing is that this doesn’t have to be the case. In…
When Should You Start Seeing Results from Your SEO Campaign?
SEO can be tricky. Traffic is a necessary element when it comes to seeing success for your website. In many ways, it’s the most important element; without traffic, your website is almost useless. For this reason, people get restless. If you’ve hired a company to handle your SEO, or if you’ve chosen the do-it-yourself route,…
How to Use Local SEO to Rank for Multiple Locations
Local SEO, all thing considered, is a relatively simple form of online marketing. Local SEO is critical because… Consumers tend to include the geographical locations in their search queries The location of your business is factored into Google’s algorithm Local businesses are perceived to be better than large corporations Less competition than national SEO We’ve…
The 7 Deadly Sins: Sneaky Broken Links and Images
The other posts in our Deadly Sins series dealt with errors in judgment or principle. Overstuffing your web page with keywords probably seems like a good idea if you aren’t acquainted with Google’s policies. The Deadly Sin that we’re going to talk about today, on the other hand, is far from an intentional mistake. It’s…
The 3rd Deadly Sin of SEO: Poor On-Page Optimization
We’re going to deal with one of the most common missteps in SEO: Poor on-page optimization. Done incorrectly, it can totally deflate your optimization efforts. This Deadly Sin is usually comprised of seemingly small mistakes that have big consequences. You’ll find many small business websites that are littered with these mistakes, but that doesn’t mean…
