Recent Blog Posts on Website Design and Development, Internet Marketing, Branding and Digital Strategies.
5 Secrets of Successful Content Marketing Companies
As the landscape of business changes on a daily basis, the importance of your brand’s online presence only grows. With the shift towards eCommerce, content marketing companies are being sought out to help market businesses. Here are 5 tips that content marketing companies like Zen Agency use. 5 Secrets Successful Content Marketing Companies Use Create…
WooCommerce SEO Secrets to Rank High in Google
WooCommerce is a great eCommerce solution for many reasons. But if you’re coming to this blog, you’re well aware of this and want more out of the platform. Well, we have great news. As easy as it is to manage your business from WooCommerce, it’s just as simple to market your products. Check out these…
SEO Product Description Guide
With the growth of eCommerce, business is taking place online now more than ever. For your online store, it’s important to stand out above the crowd. Search engine optimization (SEO) allows you to properly target your niche with what they are searching for. Let’s show you how the top eCommerce sites do this in our…
6 Essential Technical SEO Tips for Your Business Blog
One of the most versatile marketing tools that you have available is your blog, especially if you follow our essential SEO Tips. It’s great for building your brand and growing an audience, but people don’t really realize how it can build traffic to your website. When running a website, organic traffic is one of your…
How to Migrate a Site to a New Domain Without Losing Your SEO Rankings
Changing the domain name of your website can have huge repercussions for your SEO. This is because your domain is linked to several metrics: Trust Domain authority Domain age Pagerank Backlinks This will all get erased if you improperly move your domain. The good thing is that this doesn’t have to be the case. In…
When Should You Start Seeing Results from Your SEO Campaign?
SEO can be tricky. Traffic is a necessary element when it comes to seeing success for your website. In many ways, it’s the most important element; without traffic, your website is almost useless. For this reason, people get restless. If you’ve hired a company to handle your SEO, or if you’ve chosen the do-it-yourself route,…
How to Use Local SEO to Rank for Multiple Locations
Local SEO, all thing considered, is a relatively simple form of online marketing. Local SEO is critical because… Consumers tend to include the geographical locations in their search queries The location of your business is factored into Google’s algorithm Local businesses are perceived to be better than large corporations Less competition than national SEO We’ve…
The 7 Deadly Sins: Sneaky Broken Links and Images
The other posts in our Deadly Sins series dealt with errors in judgment or principle. Overstuffing your web page with keywords probably seems like a good idea if you aren’t acquainted with Google’s policies. The Deadly Sin that we’re going to talk about today, on the other hand, is far from an intentional mistake. It’s…
The 3rd Deadly Sin of SEO: Poor On-Page Optimization
We’re going to deal with one of the most common missteps in SEO: Poor on-page optimization. Done incorrectly, it can totally deflate your optimization efforts. This Deadly Sin is usually comprised of seemingly small mistakes that have big consequences. You’ll find many small business websites that are littered with these mistakes, but that doesn’t mean…
3 Steps to Ensure Long-Term SEO Success
Depending on your strategy, search engine optimization can be the cause for either frustration or celebration. It’s tricky, as there are so many traps that you can fall into, and it’s easy to get swayed by the near-endless amount of tactics and tips that float around the internet. But it’s like trying to drive cross-country…
The 2nd Deadly Sin of SEO: Keyword Stuffing
It is no secret that your keyword selection is an indispensable asset to your SEO. The keywords that you select, and how you use them, have a direct effect on your SEO rankings. Search marketers have long understood this, and have used it to their advantage. Search marketers have also exploited this. They packed their…
The Deadly Sins of SEO: Over-Optimization of the Anchor Text
Note: This is part 1 of our “Deadly Sins of SEO Series” When a new Google algorithm update gets unleashed unto the public, search marketers tend to cringe in fear. A great deal of SEOs have been hammered by updates that crushed their rankings. Rankings that may have taken months, or even years, to attain…
