Recent Blog Posts on Website Design and Development, Internet Marketing, Branding and Digital Strategies.

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social-media-strategy

How to Truly Track the Effectiveness of Your Social Media Strategy

So, you’re working heavily on social media. You have tons of likes, follows, and shares. But you’re just unsure of what it all means. You don’t really know how much revenue is exactly being generated. This is a very common problem, and it’s something that should be quickly addressed. All of the time and effort…

WooCommerce-Products-to-Social-Media-Profiles

Quick Tip: How to Easily Post Your WooCommerce Products to Social Media Profiles

By now, you have have heard of the buzz phrase “Social Commerce”. Simply put, Social Commerce is simply integrating social media marketing into your ecommerce strategy. You enable your social strategy to go hand-in hand with your Ecommerce platform. For some, however, this is much easier said than done. Social marketing can be tedious work,…

lead-generation

How to Use Twitter as a Powerful Lead Generation Tool

People underestimate Twitter. Businesses see it as a customer service or a branding tool, which is an accurate application of it, but it’s limiting. Twitter is a versatile platform, and is one of the best tools can use for lead generation– the majority of businesses don’t really know it yet. Let’s look at some ways…

facebook-ads-google-adwords

Facebook Vs. Google: How to Choose the Right PPC Platform

PPC can be a scary world for inexperienced business owners. But it’s probably a very enticing one. You’ve probably heard of the stories of competitors killing it via paid search, so your curiosity is peaked. PPC marketing is really something that you should consider. It’s a great way to get a surge of targeted traffic…

print-campaign

How to Successfully Leverage Online Marketing for Your Print Campaign

As technology becomes more advanced, more businesses are hopping on the Digital Marketing Locomotive; which, really, is not a bad thing. The 20th century was obviously dominated by traditional advertising methods, like print and radio; now we have marketing machines like Facebook and Youtube that have taken over. 10-15 years ago, the concept of digital…

target-ads

How Facebook’s Custom Audience Feature Can Help to Deliver Insanely Targeted Ads

It could be argued that the Holy Grail of paid traffic is delivering the perfectly targeted ad. The ad that goes to the right type of prospect, and the copy of the ad is totally relevant to that prospect. Facebook ads have been friendly to this ideal. Advertisers have been able to target people based…

marketing-plan

How to Implement a Better Marketing Plan in 2015

We are nearly 2 months into the new year, and now it’s time for action. Every business is looking to dramatically improve their marketing ventures. Businesses have begun to plan and allocate their budgets, and are starting to put these plans into effect. In 2015, there are certain digital marketing channels that you should definitely…

trust

The 3 Keys to Building Trust in Your Local Market

When people think of marketing, they think of the some of the most basic things. Things like the website, the traffic, social profiles, advertisements, videos, and emails. Those are all obvious, and it is absolutely recommended that you nail down all of those aspects for your marketing campaign. But at the heart of almost any…

social-media-plugins

How to Drive Traffic and Engagement Using These 3 Social Media Plugins

In and of itself, social media is a marketing machine. There’s a reason why you see its reach on nearly every corner of the internet: It works. 87% of all small businesses said that social media helps their business. Social media also accounts for 23% of all time spent online. Social media works for small…

social media tips

The Three Types of Posts That Will Keep Your Social Media Followers Engaged and Ready to Buy

Don’t believe the hype: Social media is not a set-it-and-forget-it marketing strategy. Like any other strategy it requires a precise understanding of your goals and how you’re going to accomplish them. It also requires you to test your methods to see what’s working and what isn’t, so that you can optimize your campaign for success.…

marketing-checklist

The Don’t-Do Checklist: 5 Marketing Ideas That You Should Never Implement

The web is overpopulated with poor marketing ideas and advice. Every day a new blog with questionable advice sprouts up like a bad root in the soil. For the non-savvy business owner, it’s hard to distinguish what is good and what isn’t. This is dangerous, as it can be the difference between blowing a marketing…

local-seo-google-plus

The Four Keys to Having a High-Performing Google+ Local Page

The importance of reaching Google’s 1st page becomes more apparent. 59% of consumers use Google monthly to find a local business. If you are not actively trying to climb to the 1st page, then you are neglecting a major piece in the digital marketing puzzle. The truth is that you should have been improving your…