How to Write a Captivating White Paper

How to Write a Captivating White Paper

Writing compelling content is not the easiest thing to do. An above-average content piece is descriptive, informative, and compelling. A mediocre piece of content will be littered with throwaway sentences and paragraphs, will be dull from beginning to end, and will be plagued with half-baked research and misunderstood concepts. If you’re a small business ,…

Why Schema Markup Data Is the Future, and How You Can Capitalize on It

Why Schema Markup Data Is the Future, and How You Can Capitalize on It

In the race for search engine superiority, webmasters are constantly looking for ways to one-up the competition. Usually, when marketers think of SEO, they think of nailing the top spot in the SERPS—in their mind, nothing else matters. Often, business owners will follow their lead. And while absolutely nothing is wrong with pursuing as many…