3 Things to Consider Before You Get Serious About Content Marketing

3 Things to Consider Before You Get Serious About Content Marketing

If you’ve read our blog, we have long recommended that you get serious about your content marketing strategy. In 2015, it’s even more important than ever. You have to assume that your competition is starting to see the light, and that they are planning on ramping up their content campaigns. Reason being, content is probably…

Why You Shouldn’t Obsess Over Vanity Metrics

Why You Shouldn’t Obsess Over Vanity Metrics

What’s the most common, and probably most important, attribute in digital marketing? What’s the one ubiquitous element that can make or break your success? It is data. If your company is deep into a digital marketing campaign, then you know that data is everywhere, at every turn, and you would know that the way you…

The Best Free WooCommerce Plugins

The Best Free WooCommerce Plugins

In another post, we listed some great paid extensions for WooCommerce … but what are the best free WooCommerce plugins? Depending on what you want to accomplish with your e-commerce store, those extensions are necessary for selling your products. However, you don’t need to solely rely on paid extensions. There are plenty of free extensions for WooCommerce…

Instilling a Sense of Urgency in Your Marketing

Instilling a Sense of Urgency in Your Marketing

The real bread and butter in digital marketing isn’t the various bells and whistles; it isn’t the new flavor-of-the-week tactics that major blogs endorse; it isn’t about a specific traffic source—though traffic is obviously importantly. It’s really about the psychological motivations that compel people to buy. It’s about pushing your prospects’ buttons so consistently that…

5 Paid WooCommerce Extensions That Will Help to Sell Products

5 Paid WooCommerce Extensions That Will Help to Sell Products

One of the many benefits of using WooCommerce is the availability of extensions that are on WordPress’ platform. WooCommerce, which is built off of PHP, has been bolstered with a vibrant community of WordPress developers that are committed to creating quality extensions that improve WooCommerce’s ease of use. This can be a tremendous gift, but…

How Facebook’s Custom Audience Feature Can Help to Deliver Insanely Targeted Ads

How Facebook’s Custom Audience Feature Can Help to Deliver Insanely Targeted Ads

It could be argued that the Holy Grail of paid traffic is delivering the perfectly targeted ad. The ad that goes to the right type of prospect, and the copy of the ad is totally relevant to that prospect. Facebook ads have been friendly to this ideal. Advertisers have been able to target people based…

How Often Should You Send Out Emails?

How Often Should You Send Out Emails?

Marketers are constantly teetering between too much and too little. When embarking on an email marketing campaign, the frequency of your email delivery is a question that hovers over many marketers’ heads. It’s a struggle to strike the right balance; it’s tough to know when it’s “just enough”. Want to know the reason why? It’s…