Why Quality Backlinks Matter

computer screen with an ecommerce website

Google has changed its algorithm yet again and this time it’s aimed at product review websites. As stated in Google’s latest announcement, informative and more in-depth product reviews will receive a rankings bump. As Google explained to Search Engine Land: We know people appreciate product reviews that share in-depth research, rather than thin content that simply…

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Why You Need to Pay Attention to Your Website’s Core Web Vitals

two monitors with web pages open

For years now, Google has been stressing the importance of the user experience to web developers, PPC specialists, and SEO experts. Each year, the search engine giant has been adding several UX components to its ranking algorithm, such as mobile-friendliness, safe browsing and HTTPS security, and the intrusive interstitial penalty (i.e. intrusive popups that can…

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Apple iOS 14 Update: How Did It Affect Your Facebook Ads?

apple ios 14 update

Privacy has become a hot topic in the past few years. From the European Union’s General Data Protection Regulation to the California Consumer Privacy Act, laws and regulations aimed at protecting the privacy of consumers while on the internet have popped up in recent years, changing the way of how advertisers collect data. And it…

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The Right and Wrong Way of Writing a Local Landing Page

man reading web page on his tablet

If you’re a small business, you are well aware of the importance of ranking high for keywords for your products or services. For example, if you are a dentist, you know your practice’s geographical area is limited. You are well aware of who your audience is and who your competition is in getting that audience.…

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PPC and Influencers: Revenue Booster or Pie-in-the-Sky Strategy?

Digital marketer working on new campaigns with both PPC and influencers

Digital advertising has many objectives. But your online store uses it to generate a good ROI through increased conversions. Among the many options available when it comes to digital advertising, PPC (pay-per-click) and influencer marketing are the most popular because of their efficiency in attracting leads and converting them to sales. But as users become…

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Zen Agency Receives Gold Certification in Sharpspring Partner Certification Program

Zen Agency

WYOMING, PA, July 14th, 2020 Zen Agency, a full-service web development & digital marketing agency, obtained Gold-Level Certification in Sharpspring’s Partner certification program. As a result of this program, Sharpspring, Inc. (NASDAQ: SHSP), a global provider of cloud-based marketing and email software solutions, recognizes the efforts of their partners to show their expertise in marketing…

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5 Secrets of Successful Content Marketing Companies

content marketing companies

As the landscape of business changes on a daily basis, the importance of your brand’s online presence only grows. With the shift towards eCommerce, content marketing companies are being sought out to help market businesses. Here are 5 tips that content marketing companies like Zen Agency use. 5 Secrets Successful Content Marketing Companies Use Create…

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WooCommerce SEO Secrets to Rank High in Google

woocommerce seo

WooCommerce is a great eCommerce solution for many reasons. But if you’re coming to this blog, you’re well aware of this and want more out of the platform. Well, we have great news. As easy as it is to manage your business from WooCommerce, it’s just as simple to market your products. Check out these…

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SEO Product Description Guide

seo product description

With the growth of eCommerce, business is taking place online now more than ever. For your online store, it’s important to stand out above the crowd. Search engine optimization (SEO) allows you to properly target your niche with what they are searching for. Let’s show you how the top eCommerce sites do this in our…

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5 Inbound Marketing Agency Secrets for Quality Leads

inbound marketing agency

The main point of business is to make money. How can you generate revenue without constantly receiving an influx of leads? Surely it’s important to retain your customers. As you will see soon finding more new, quality, targeted leads will keep your business thriving. Here are some tips for generating quality leads from an inbound…

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What is WooCommerce?

what is woocommerce

So you want to know what is WooCommerce? WooCommerce is an open-sourced e-commerce platform running exclusively on WordPress. WordPress is used on 75 million active websites. Above all, that’s 43.6% of all active sites. Now more than ever, it’s easier to make your own destiny. So this means there are up-and-coming entrepreneurs everywhere who are…

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